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Jacek Powałka

Head of Customer Loyalty & Retention, Meteor Mobile Communications Ltd.

Miejscowość:: Dublin, Ireland, małopolskie

Strona www:: moja inicjatywa społeczna "Nasz Park"

Branże:: Kadra zarządzająca; Marketing/Reklama/Public Relations; Telekomunikacja

Podsumowanie zawodowe:: Jacek Powalka - an experienced manager in Customer Retention in telecommunications companies with 11 years of experience in companies such as PepsiCo Poland, Tricon International, Polkomtel S.A. (Vodafone Group), Polish Telecom and France Telecom. At Polkomtel S.A. he was leading all CRM initiatives: point based program 5 PLUS, handset replacement program, active and reactive retention and up-selling campaigns based on the life-stage marketing approach. It was including development and execution marketing plan to maximize customer lifetime value and profitability in ATL, BTL and internal marketing. Program 5 Plus, directed by him for over two years evaluated as the most attractive by customers of all mobile operators in Poland become an effective program which builds strong exit barriers, rational and emotional barriers. For the past 3 years he has also worked as a consultant for CRM projects within TDC Group (DK, A) and has also prepared and initiate strategic foundation for point-based loyalty program of Telefonia Dialog S.A. (PL). He has won many awards and distinctions for loyalty projects and programs: International Contest of Direct Marketing "Boomerang", Gold Arrow, Gold Earphone, Crackfilm, including dignity for the best campaign of the year. At the same time he had opportunity to lead workshops during international seminars and conferences considered CRM and loyalty programs. He is also lecturer at universities such as Warsaw School of Economics (Szkola Glówna Handlowa) and Nowy Sacz School of Business - National-Louis University (PL). Member of Direct Marketing Associoation and CRMcommunity.com

"The reasonable man adapts himself to the conditions that surround him... The unreasonable man adapts surrounding conditions to himself... All progress depends on the unreasonable man."
George Bernard Shaw
Specialties:
Transformation and strategic management, Branding and identity, customer loyalty management, CRM, telecommunications, customer development and retention, direct marketing, campaign management, customer intelligence.