Izabela Sikora

District Baltic States & Poland (Poland - 8 hotels, handed over in Sept 2013 as of company structure reorganization) covering 21 Radisson Blu/Park Inn by Radisson hotels in Latvia, Lithuania, Estonia and Poland. Total annual revenue: +/- MEUR 300. Number of rooms: 3023 (Baltics) + 1823 (Poland). FTE’s: 26

Responsibilities: Manage sales, marketing, CRM across the assigned area. Plan strategically, implement and execute locally. Drive & measure activities. Manage key accounts. Support hotels’ teams when needed. Review performance regularly and set actions to improve all KPIs (key performance indicators). Maximize hotels’ revenues to meet budgeted figures and ensure Revpar penetration within the region.

Achievements & awards: Exceeded budgeted revenues for district of Baltic Region in 2011,2012,2013,2015 and 95% of EBIDTA in 2014. Supported the destination awareness through driving local initiatives like Destination Alliance and creation of Destination Guide.

Creation of re-active complex sales structure for two luxury hotels in Warsaw – Sheraton Warsaw Hotel & Towers and The Westin Warsaw. Total annual revenue: +/- MEUR 7. Number of rooms: 711. FTE’s: 35.

Responsibilities: Develop effective Group & Events complex sales and planning structure for two properties to drive substantial revenues across the total meeting area of 2 344 m2 (22 meeting rooms) plus outside catering revenues. Achieve high meeting guest satisfaction. Maximize group, banquet and outside catering revenues, increase group ADR and achieve budgeted Revpar penetration within the assigned segments.

Achievements & awards: Exceeded budgeted revenues in 2008 (prior world economic crisis). Significantly increased group AHR by over 10%. Created and successfully implemented SOP (Standard Operating Procedures) that helped to improve guest satisfaction score (both hotels in top 5 in EAME area!)

5 mid-scale hotels in Estonia, Latvia, Poland, Germany and Hungary. Total annual revenue: +/- MEUR 15. Number of rooms: 700. FTE’s: 35.

Responsibilities: Manage sales, marketing, revenue management across the assigned area. Drive activities. Develop teams. Manage key accounts. Review performance regularly and set actions. Maximize hotels’ revenues to meet budgeted figures and ensure Revpar penetration within the region.

Achievements & awards: Created sales and revenue structure across the region along with standard operating procedures to ensure consistency. Implemented tools and daily/monthly scheme to improve hotels’ performance (achieved revenue budgets in Poland, Estonia and Latvia).

Luxury hotels in the city centres across key cities of Poland: Sheraton Warsaw Hotel & Towers, The Westin Warsaw, Sheraton Poznan, Sheraton Krakow. Total annual revenue: +/- MEUR 75. Number of rooms: 1123. FTE’s: 15.

Responsibilities: Manage directly complex sales team in Warsaw. Drive marketing and CRM activities across the assigned area (pre-opening phase of 2 hotels). Plan strategically, implement and execute locally. Drive & measure activities. Manage key accounts. Support hotels’ teams when needed. Review performance regularly and set actions accordingly. Meet budgeted figures and reach targeted Revpar penetration index within the region.

Achievements & awards: Exceeded budgeted revenues in Warsaw. Successfully supported the opening of 2 properties in Poland and provided a solid ground of business from Warsaw corporate & international leisure segments.

Resort (hotel, conference centre, Spa, 18-hole/par 72 golf course, residential area) 20 km away from Moscow. Total annual revenue: +/- MEUR 30. Number of rooms: 131. FTE’s: 20.


Responsibilities: Successfully managed revenue driving departments: Conference & Group Sales, Revenue Management & Reservations, Public Relations and Marketing) that helped to accommodate the increase in sales from $6,6 million to $7,5 million within one-year period.

Achievements & awards: Achieved market share and budgeted revenues (first time ever!) - performed best occupancy among top 5 star properties in Moscow for January 2003 (62%) and 3rd in yield ($107), best 2003 February ever (59 %) and best May ever (63 %). First ever, met budgeted figures in terms of occupancy (50,4 %) for the year 2002. Year to date results for 2003 were 8 % higher than budgeted: over $ 100 000 in rooms revenue above budget and over $ 300 000 above last year; 55 % in room occupancy vs. budget 49 % and last year 40 %.

2 Bowling & entertainment centres in Warsaw and Krakow. Total annual revenue: +/- MEUR 3. FTE’s: 100.

Responsibilities: Manage 2 Entertainment Centres in Warsaw and Krakow and ensure budgeted revenues, operational standards and guest satisfaction at all times.

Primary Objectives of the Position:
To supervise VIP suites of the main Olympic Games sponsors (Coca Cola International Olympic Committee, Channel 7, NBC, Samsung,Panasonic, Holden, Visa, News Ltd., Kodak,Sports Illustrated, Fuji Xerox, John Hancock, Ansett, IBM, Telstra, Westpac, John Fairfax, AMP, Pacific Dunlop, UPS, BHP,USOC) - daily planning, staff trainings, health safety regulation, financial documentation for sponsors, etc.)

French food services and facilities management multinational corporation headquartered in the Paris. Number of contracted sites: 35. FTE’s: 500.

Responsibilities: Project and business development (targeting B2B new operations).

Achievements & awards: Successfully negotiated and obtained budgeted results of over 10 new corporate contracts for catering and/or facility management services.
Has been appointed as 1 of 2 Poland’s representative to supervise & operate VIP suites for the main Sydney 2000 Olympic Games sponsors (project has been handled by Gm2000 organization and driven by over 100 Sodexho employees from over 35 countries).

Luxury hotel, once one of the best in Europe, established in over 100 year old historical building by Forte Hotels. Total annual revenue: +/- MEUR 20. Number of rooms: 206. FTE’s: 35.

Responsibilities: Manage Sales and Operations of Conference & Banquet Department.
Achievements & awards: Over exceeded (almost doubled) budgeted revenues in 1997/1998.