Ireneusz Bernacki

Ireneusz Bernacki

Product Manager, Amica SA

Języki

angielski
biegły
rosyjski
dobry

Doświadczenie zawodowe

Amica Wronki SA
Product Manager
Philips Lighting Poland S.A.
Product Marketing Manager
Main responsibilities: defining, implementation and maintenance of profitable European professional CFL-I portfolio, co-development & implementation of product strategy for Retail & Hospitality segment in Europe; application trends analyses and competitive product benchmarking; driving the total product life cycle process (new product creation process, uplift existing products and phase out products) via chairing a multi-disciplinary product team ensuring alignment between the industrialization process and the required product portfolio; supervision over new product introductions; preparation of salesforce supporting product materials and tender documentation, enhancing product and application know-how by giving product presentations and product/application training for sales force or end customers; cooperation with Marketing Manager for Retail & Hospitality Segment and contacts with Philips country sales organizations across Europe
Philips Lighting Poland S.A.
Market Intelligence Officer
Quantitative, multi-dimensional assessment of the Polish lamp market, conducting and co-ordinating surveys, sales and research results analyses and presentation, collecting and analysis of competition trade conditions and macroeconomic data; cooperation with sales reps across Poland; customer database building and maintenance; regular reporting to Philips general management in the Netherlands.
Philips Lighting Poland S.A.
Account Manager in the Commercial Department (Wholesale Channel)
Maintaining contacts and participation in negotiating of commercial conditions with trade partners, trade agreements preparation, sales plans definition, implementation of key account management solutions.

Szkolenia i kursy

- ‘International Marketing (Marketing II)’ – Prof. C. Egan, Leicester Business School,
- ‘Sales and Marketing – new winning ideas, strategies and tactics’ – seminar, Prof. Ph. Kotler,
- ‘Product Management Course’ – internal Philips training,
- ‘The Principles and Practice of Strategic Marketing’ – Prof. C. Egan, Leicester Business School,
- ‘Category Management’ – Mercuri International
- ‘Project management’ – Specialist & Friends,
- ‘Green Belt’ (professional utilization of MEDIC tool in project management) – internal Philips training,
- ‘Selling to distribution’ – Door Poland,
- ‘Teamwork’ – Specialist & Friends,
- ‘Effectiveness within an organization’ – Specialists & Friends,
- ‘Time management’ – Specialist & Friends,
- ‘Market intelligence in Philips Lighting’ – internal, Philips HQ Eindhoven,
- ‘MEDIC – project management tool’ – internal Philips training,
- Philips quality tools – BEST, PBE – internal Philips trainings,
- ‘MS Excel – advanced features’ – CSS Edusoft.

Edukacja

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Strategie i planowanie biznesu, studia podyplomowe
Uniwersytet Ekonomiczny w Poznaniu
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Handel i Marketing, magisterskie
Uniwersytet Ekonomiczny w Poznaniu

Specjalizacje

IT - Rozwój oprogramowania
Zarządzanie projektem

Zainteresowania

Astronomy, physics, cosmology, politics, history, sport (kayaking, soccer, rollerblade skating), travelling, books

Organizacje

• 2000-2004 - Member of Global-Is Pila Organization, head of ‘Excursion & Events Committee’

Inne

http://pl.linkedin.com/in/irekb

Grupy

Photoshop
Photoshop
Grupa zrzeszająca osoby korzystające z programu Photoshop.