Filip Wisnander

Ambrozia.se

Teleguru.pl became one of the largest websites about telecommunications in Poland.

- Strategy, budget and campaign planning / execution / follow-up for several products - primarily telecommunications (smart phones & tablets), but also brown goods (TV and audio).
- Responsible for numerous projects (budget up to 8 M PLN) and very successful flagship campaigns (ATL & BTL) e.g. Galaxy SIII, Note II and S9 85” UHD (BTL only) which have resulted in KPI’s far better than planned (sales and product recognition).
- Very close cooperation with creative agencies (ATL & BTL materials) as well as with our sales, finance, market intelligence, media planning and retail departments.

- Created, finalized and then coordinated the Sales & Recruitment plans for all 23 markets in the EMEA region.
- Contributed to very well-perceived regional campaigns with high recruitment rate (+40-50%).
- Collected and communicated feedback, forecasts, campaign mechanics and submissions to local & regional management and the Global Supply Office. Reported to and prepared presentations / analyses for the EMEA Senior Sales Director.
- Identified trends and incentives for recruitment-, productivity- and loyalty campaigns in addition to coordinate sales support actions, conferences, events and ad-hoc projects / initiatives. Close work with the Special Prints department.

- Successfully coordinated and supervised several main campaigns and numerous marketing/sales promotions, almost all with an outcome well above the predicted benchmark and with positive customer responses.
- Developed the concept of the current co-branding marketing strategy and played a major part in the implementation process. Managed profitable and image-building projects with YouTube, Facebook and Samsung / Sensation.
- Coordinated a major non-payment churn project (10000+ clients monthly) involving several departments, was the team leader in the creation of a new VAS stream, conducted trend forecasts, competition- and consumer analyses and managed CRM projects.

Managed diverse projects on a daily basis through cross-functional teams with market, marketing and sales managers from 25 different companies in the FMCG industry such as Yoplait, Evian, Scholl and Royal Greenland.

Created promotional and POS materials, led improvements of ATL and BTL marketing campaigns, coordinated and supervised product launches, conducted primary and secondary market research, supported sales organization through campaign management, organized trade fairs and helped increasing sales by supervising three telemarketers.

Z powodzeniem wprowadziłem do obrotu Lindta obecny i nowy asortyment produktów poprzez negocjacje z ponad 30 sklepowych menedżerów w południowej Szwecji.

Zoptymalizowałem logistykę i znalazłem alternatywne rozwiązania dla największej firmy piekarniczej w Skandynawii poprzez zbieranie, analizowanie i oszacowanie danych oraz prezentowałem wyniki i wnioski przed zarządem korporacji.

Byłem jednym z założycieli internetowego sklepu komputerowego, gdzie byłem odpowiedzialny za tworzenie / utrzymanie portalu i organizowanie działań marketingowych oraz montaż i naprawy komputerów.