Ekaterina Gaeva

Katowice, śląskie

Umiejętności

Competition Research Digital Marketing Google Adwords Google Analytics Photography Studio Trend Researching Facebook ads Events Organisation SMM Adobe Lightroom CC Canva

Języki

rosyjski
ojczysty
angielski
dobry
polski
dobry

Doświadczenie zawodowe

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Digital marketing specialist and content creator
Diva Production
RESPONSOBILITIES:
- Managing of key content production stages: concept development, team selection, budget planning, photographer and videographer assistance, backstage shooting if necessary, control of photo-processing
- Planning and publishing content on social media (for 3 business lines — photo studio, photography courses, photo agency)
- Setting up and running advertising campaigns on Facebook Ads, analysis of the effectiveness, budget control, reporting
- Organization and coordination of events (conference)
- Current industry trends and audience preferences researching, competitor analysis
- Supporting new product launches (photo shoots and photography courses)
- Design of printed advertising materials
- Managing and editing the company's websites

ACHIEVEMENTS:
- Increasing the number of leads for photo agency and photography courses. Reducing the cost of the lead
- Development and implementation of new types of shootings for photo agency and new types of photo courses
- Planning and organization of conference for photographers
- Creation of positive brand image in social media
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Photo studio administrator
Diva Production
- Answering incoming calls and emails, greeting visitors
- Consultation and assistance with studio equipment for clients
- Publishing content on the studio's social media - Editing the studio's website (WordPress)
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freelance photographer
Freelance
Portrait and fashion photography, model tests. Collaboration with magazines. Also worked as photographer at fashion shows.
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Digital Marketing Specialist
Seologic Advertising agency
- Setting up and running advertising campaigns on Google and Facebook Ads
- Analysis of landing pages and making recommendations for improving conversion rate
- Budget control, analysis of the effectiveness, reporting
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Digital Marketing Specialist
ATIB Advertising agency
- Setting up and running advertising campaigns on Google Ads
- Analysis of landing pages and making recommendations for improving conversion rate
- Budget control, analysis of the effectiveness, reporting

Projekty

Conference Diva PhotoSchool
Conference for photographers
Zakres obowiązków
Organization and coordination of the event.

Szkolenia i kursy

Photography basis (2018)
Fashion photography (2018)

Edukacja

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Marketing, licencjackie
Belarusian National Technical University
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Zainteresowania

Fashion, British Royal Family

Inne

Portfolio Photography and photoshoot production - https://drive.google.com/file/d/1yM3iGR14Wt8xCP6Y7MjqQJIh6TPWN0We/view?usp=drive_link