Bogusław Milka

Responsible for multilevel consumer campaigns supporting major JTI’s brands, including Winston and Camel. Builds marketing strategies, designs consumer activation programmes, launches new activities.

Responsible for marketing planning and market information. Worked in an independent role of Marketing Planning Manager (one subordinate) in recently merged BAT and Scandinavian Tobacco. Ensured company’s strategic planning, managed processes of campaign/activity preparation and implementation. Directly cooperated with company’s regional (Europe) structures and local Management Board. Delivered evaluations and reviews of past market activities.

Earlier, in 2008-2009, leader of Marketing Planning and Information team. Controlled permission marketing communication and its touchpoints. Managed the team of analytics, brought market insights and competition analysis. Manager of 3 managers and 5 subordinates (two levels of organizational structure), with the control over the large budget.

Responsible for the British American Tobacco Polska trade and consumer communication. Had the control over the cycle and operational planning processes. Supported development of brand and trade marketing programs. Recommended venues and communication channels to maximize the impact of marketing activities. Managed shared touchpoint infrastructure and coordinated its usage across the organization. Assured Consumer and Customer Database maintenance and expansion. Governed two CRM systems - Consumer and Customer. Managed the quality of external marketing services (Agencies) and overall vendor performance.

Manager of 2 managers and 7 subordinates (two levels of organizational structure), had the control over two large budgets.

Responsible for all direct marketing activities in British American Tobacco Polska (direct mail, sms & e mail communication, websites and call centre). Implemented best practice in permission marketing to optimize efficiency. Provided direction and made recommendations to brand teams for exploiting emerging business opportunities. Managed the implementation of Consumer Dialogue tools and techniques (funnel, segmentation, etc.) in One-To-One marketing. Promoted innovation and creativity to achieve competitive advantage. Governor over the consumer database and direct marketing communication touchpoints.

Manager of 5 subordinates and large budget. After 1 year promoted to higher managerial grade, six months later nominated to another position in the departmental hierarchy (Marketing Communication Manager).

Worked as Trade Marketing Representative (3 months), Operations Engineering Analyst (3 months) and Business Analyst (8 months). Was responsible for Lotus Notes applications business development, delivery of new print-management solution and reengineering of business processes. Finally played a key role in Consumer Dialogue Project which aim was to bring the new CRM solution to the Company.

Project management successes implicated completion of the Management Trainee Programme ten months ahead of plan - was promoted to managerial position in Marketing Department.

Built Microsoft Sharepoint based intranet platform gathering financial information from the market. Was also responsible for preparing and adjusting test-scripts for Corporate E banking Platform for polish bank BRE (www.ibre.pl).

Writing articles on sports (especially soccer for Interia.pl site. Taking photos and making interviews with players, coaches and fans.

Provided photo-service during soccer matches delivering pictures which were then published in well-known national daily sports magazines (Przeglad Sportowy, Sport, Tempo).

Responsible for football club image among fans. Planned and designed information platform in Internet to improve club's contacts with the Press and supporters. Ran several local marketing campaigns. Developed the Internet site (previously at www.zaglebie-lubin.pl, currently available at www.zaglebie.org).