Anna Minkina

•Directly managing a team of 4 Sales Executives; directly responsible for the sales of 60,000 room nights per annum implying a conversion rate of 10%
•Co-owner of a region wide sales target in excess of 2 million room nights per annum
•Responsible for raising service standards and implementing better processes in order to achieve ambitious growth targets
•Taking additional responsibility for new business development through expanding the current account portfolio, territorial expansion and increasing yields. Leading the expansion of managed account coverage into Eastern and South Eastern Europe
•Continuing responsibility for preparing business reports for senior leadership worldwide

•Achieved the European Award for exceptional achievement for exceeding sales targets and overall contribution to the business through new ideas and strategic improvements to the sales process
•Responsible for global sales for Marriott properties to European clients who include large corporates(Pharmaceutical, Technology, Industrial etc), conference organisers, business travel agencies, intermediaries and entertainment agencies
•Exceeded sales target by 20% within a year of assuming responsibility for converting sales leads into contracted sales
•Successfully undertook additional responsibility for producing management reports for senior management covering critical business metrics
•Built & maintained strong relationships with hotels and clients receiving multiple commendations in the process
•Attended extensive training courses in e-commerce and information systems