Anna Mamczur

Founding Partner w Iconic Beauty Brands Sp z o.o.
Warszawa, mazowieckie

Umiejętności

Zarządzanie Marką Strategia biznesowa Komunikacja korporacyjna Marketing Zintegrowany Komunikacja wewnętrzna Marketing Międzynarodowy Zarządzanie Analiza rynku Komunikacja Marketingowa zarządzanie marketingiem Badania marketingowe Public Relations Social Media Marketing Organic Skincare Expert in Beauty Industry

Doświadczenie zawodowe

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Founding Partner
Iconic Beauty Brands Sp. z o.o.
Marketing Strategy and Implementation:
Brand Development
Communication strategy
Merchandising strategy
Creation, Copywriting, Graphics Design

Category Management:
New Products’ Development
Pricing Strategy
Portfolio Profitability
Procurement Strategy and Suppliers Negotiation
Manufacturing Coordination and Assistance

Financial Marketing:
P&L, investment plan, cash plan, working capital
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Partner, Brand Development Director
Phenome Organic Skincare
Creator of Phenomé skincare brand, boutiques, range of organic products
Marketing strategy & brand communication
Retail Business Development (start-up)
Franchise concept development
Export/External Sale Development
Team management
Grupa Kolastyna
Marketing Director / Head of NPD Department
Chief of marketing / NPD departament
Products' Portfolio Development (brands: Miraculum, Kolastyna, Uroda, Pani Walewska, Brutal, Tanita, Paloma)
Corporate PR (IPO)
Investor Relations
Product PR
Communication strategy development & implementation
Team management
Kolastyna S.A.
PR & Corporate Communication Director
Wyższa Szkoła Zarządzania / Polish Open University
Pełnomocnik Rektora ds. PR
Founder of MBA Alumni Club
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theatre actor / TV journalist / musician
Theatre Buffo, Theatre Roma, TVP1, TVP2, RTL7, Gudejko Agency

Edukacja

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, MBA
Oxford Brookes University
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Marketing/Marketing Management, General, magisterskie
Thames Valley University