Języki
angielski
biegły
francuski
dobry
Doświadczenie zawodowe
Marketing Director
Aviva
- marketing communication strategy development and execution for all Aviva’s business lines in Poland: Life, Investments, Direct, Pension Fund
- managing consistent multichannel communication from ATL/BTL, PR/ePR, online, social media (incl buzz & RTB activities) to content hubs
- responsible for Digital Business generation & development from distant channels (managing SEO/SEM, web, partners, affiliates, SM, DM - all performance activities focused one leads generation)
- responsible for product offer development - unique value proposals & hook products delivery
- responsible for all brand, product & customer satisfaction researches
- managing consistent multichannel communication from ATL/BTL, PR/ePR, online, social media (incl buzz & RTB activities) to content hubs
- responsible for Digital Business generation & development from distant channels (managing SEO/SEM, web, partners, affiliates, SM, DM - all performance activities focused one leads generation)
- responsible for product offer development - unique value proposals & hook products delivery
- responsible for all brand, product & customer satisfaction researches
CEE Marketing Director, Regional Head of Digital
AXA Group
- regional marketing & digital strategy development and execution
- managing marketing & communication activities for all lines of business (Life, Pension, P&C) within the CEE Region (in 6 entities: Czech, Slovakia, Poland, Hungary, Romania, Ukraine)
- Leading Digital Transformation, coordinating of multi-access and digital developments within the Region
- managing CEE Regional projects – new product developments and launching, regional 360 degrees campaigns, digital developments, sales support, researches; also part of international projects with Asia & Medla
- best practices sharing, team development & coaching
- managing marketing & communication activities for all lines of business (Life, Pension, P&C) within the CEE Region (in 6 entities: Czech, Slovakia, Poland, Hungary, Romania, Ukraine)
- Leading Digital Transformation, coordinating of multi-access and digital developments within the Region
- managing CEE Regional projects – new product developments and launching, regional 360 degrees campaigns, digital developments, sales support, researches; also part of international projects with Asia & Medla
- best practices sharing, team development & coaching
Marketing Director
- responsibility for brand & advertisment strategy
- management of all integrated marketing activities (incl.ATL/BTL/DM)
- research & analysis management
- delivery of CRM approach - Customer Programs and tools-
- marketing support for all Lines of Business & channels (trade marketing)
- new business lines strategies development
- Web and Multi Access development
- management of all integrated marketing activities (incl.ATL/BTL/DM)
- research & analysis management
- delivery of CRM approach - Customer Programs and tools-
- marketing support for all Lines of Business & channels (trade marketing)
- new business lines strategies development
- Web and Multi Access development
Sales & Marketing Director
Key responsibilities:
- Marketing, product, sales and retention activities for all customer base (~750 k customers)
- resposibility for brand and brand awareness building (incl. longterm repositioning startegy of the Tele2 brand in Poland)
- implementing & managing marketing mix, incl. ATL/BTL, direct marketing targeted campaigns, leading marketing projects
- building longterm relations with customers and key partners, delivery of customer contact strategy, campaign management – introducing key CRM rules
- executing up/crosseling strategy and retention activities optimization
- responsibility for proactive PR strategy (incl. internal PR, CSR programme)
- product and price management (for residential and small business segments)
- managing marketing & sales budget
- managing of sales channels (including: Telesales, D2D, Direct Sales forces, Inbound, WWW)
- executing sales channels development and optimization
- managing and coaching of high performance sales team
- reporting to General Manager
- Marketing, product, sales and retention activities for all customer base (~750 k customers)
- resposibility for brand and brand awareness building (incl. longterm repositioning startegy of the Tele2 brand in Poland)
- implementing & managing marketing mix, incl. ATL/BTL, direct marketing targeted campaigns, leading marketing projects
- building longterm relations with customers and key partners, delivery of customer contact strategy, campaign management – introducing key CRM rules
- executing up/crosseling strategy and retention activities optimization
- responsibility for proactive PR strategy (incl. internal PR, CSR programme)
- product and price management (for residential and small business segments)
- managing marketing & sales budget
- managing of sales channels (including: Telesales, D2D, Direct Sales forces, Inbound, WWW)
- executing sales channels development and optimization
- managing and coaching of high performance sales team
- reporting to General Manager
Sales Director responsible for SOHO segment;
- preparing and realization of the sales/revenue maximization strategy
- executing sales channels development (including: POS, Telesales, direct sales forces)
- managing delivery of comprehensive marketing and sales activities
- executing up/crosseling strategy
- managing and coaching a high performance sales team
- developing and implementing sales and marketing plans
- preparing product and communication strategy
- campaign management
- delivery of CRM strategy and processes
- customer care and retention activities optimization
- executing sales channels development (including: POS, Telesales, direct sales forces)
- managing delivery of comprehensive marketing and sales activities
- executing up/crosseling strategy
- managing and coaching a high performance sales team
- developing and implementing sales and marketing plans
- preparing product and communication strategy
- campaign management
- delivery of CRM strategy and processes
- customer care and retention activities optimization
Szkolenia i kursy
2006 - Strategic Management Skills – The pocket MBA; Frost & Sullivan, London
2005 - Zarządzanie zespołem; Door
2003 - Developing an Integrated Marketing Communication Program, The Institute of Direct Marketing, London
2001 - e-CRM University, A Professional Certification Program, DCI, USA/Chicago
2005 - Zarządzanie zespołem; Door
2003 - Developing an Integrated Marketing Communication Program, The Institute of Direct Marketing, London
2001 - e-CRM University, A Professional Certification Program, DCI, USA/Chicago
Edukacja
Specjalizacje
Marketing
Zarządzanie marketingiem
Zainteresowania
podróże, carving, aranżacje wnętrz, fitness
Organizacje
CIM
Grupy
Akademia Leona Koźmińskiego
Niepubliczna szkoła wyższa o statusie akademii założona w 1993 r. Najbardziej akredytowana
i najwyżej notowana w międzynarodowym rankingu Financial Times szkoła biznesu w Europie
Środkowo-Wschodniej
Uniwersytet Warszawski
Uniwersytet Warszawski, założony w 1816 roku, jest największą polską
uczelnią i jednocześnie jedną z najlepszych w kraju.
Forum ofert specjalnych wyłącznie dla współ i pracowników ORANGE
Fundacja Grupy TP, Telekomunikacja Polska, France Telecom, PTK Centertel, TP Internet, Wirtualna Polska, ORE Marketplanet, TP Invest, Ditel, TP EmiTel i TP TELTECH
Public Relations w praktyce
Czym jest Public Relations? Jak działać najefektywniej, a zarazem efektownie?
SPA
Właściciele, managerzy obiektów i hoteli SPA. Gabinety odnowy biologicznej DAY SPA, uzdrowiska, aquaparki i inne firmy związane z branżą SPA. SPA, wellness, odnowa biologiczna, zdrowy styl życia. Wymi