пропозиції роботи
Tycjan Lewandowski
.
Warszawa,
mazowieckie
Dołącz do GoldenLine i obejrzyj pełny profil tego użytkownika
Zobacz pełny profil
Języki
angielski
biegły
Doświadczenie zawodowe
Brand Director Tyskie & Żubr
Having great fun leading duo of top FMCG brands - Tyskie & Żubr.
Developing brand vision, strategies and execution.
Managing, inspiring and developing 10 people team to achieve brand ambitions.
Developing brand vision, strategies and execution.
Managing, inspiring and developing 10 people team to achieve brand ambitions.
Brand Director Żubr, Wojak & Dębowe
Ignited Żubr brand with +2pp vol & valMS in 2016 and strengtened brand leadership in the beer category via "game changing" activations in beer category.
Launched Prażubr awarded with Golden Effie for best innovation in 2016.
Launched Prażubr awarded with Golden Effie for best innovation in 2016.
Senior Brand Manager Żubr
Put Żubr into no. 1 position on Polish beer market in both: value & volume market share.
Żubr campaigns awarded Silver Effie in 20015.
Żubr campaigns awarded Silver Effie in 20015.
Brand Manager Żubr
Achieved first ever volume leadership for ŻUBR in Total Beer Category reaching average 12,5% market share in 2013.
Brand Manager Tyskie
Developed from the scratch & launched a sub-brand "Tyskie Klasyczne". NPD delivered +1,5pp incremental volume share for Tyskie putting it back to growth path after few years of decline.
Deodorants Category Manager Poland & Baltics (Axe, Dove, Rexona)
After 4 years of great fun & hard work decided to move to the land of beer...
Male Deodorants Manager (Axe & Rexona Men)
Achieved corporate volume market share leadership in male deodorants category with 19.7% MS and strong consecutive sales value growth vs. category growth.
Brand Manager Axe
Developed and implemented long-term marketing plan of Axe brand relaunch in
Poland. In 2 years revitalized brand image & turned Axe into bestselling fragrance deodorant
on the market (16% value market share) beating the strongest competitor - Adidas.
Axe re-launch campaign awarded Silver Effie in 2007.
Poland. In 2 years revitalized brand image & turned Axe into bestselling fragrance deodorant
on the market (16% value market share) beating the strongest competitor - Adidas.
Axe re-launch campaign awarded Silver Effie in 2007.
Brand Activation Specialist (Deodorants)
Executed several projects including startup project - national sales promotion for Rexona Men - “Win Hummer H3” resulting +18% T/O growth during promotional period.
Senior Strategic Planner
G7 Advertising Agency (Leo Burnett Group)
Developed 2 winning communication strategies gaining new accounts for G7 agency:
• 7Days (croissant) launch campaign
• Kredyt Bank & Warta Insurance Company (bancassurance) rebranding campaign
• 7Days (croissant) launch campaign
• Kredyt Bank & Warta Insurance Company (bancassurance) rebranding campaign
Junior Strategic Planner
G7 Advertising Agency (Leo Burnett Group)
Consulted & Developed long term strategy recommendation for Beverly Hills Video.
PR Consultant & Event Manager
Successfully executed several PR projects & events for key agency accounts:
• Unilever brands (Dove, Axe, Rama, Flora),
• Jansen Cilag (Evra),
• WWF (World Wildlife Found)
• Unilever brands (Dove, Axe, Rama, Flora),
• Jansen Cilag (Evra),
• WWF (World Wildlife Found)
Edukacja
Marketing, magisterskie
Łazarski School of Commerce & Law in Warsaw
Specjalizacje
Marketing
Zarządzanie marką
Zainteresowania
Music Production, Basketball, Photography, Travelling.
Grupy
GL - Moderacja
Grupa przeznaczona dla osób które na wybranych forach posiadają uprawnienia moderatora bądź właściciela.
Projekty marketingowe online
Raporty / blogi / treści jakościowe
Przemyślenia dotyczące ważnych (moim zdaniem) wydarzeń na rynku.
Analizy raportów traktujących o rynku on-line
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