Sławomir Kochański

- comprehensive online brand management (PlayStation 3, PS Vita, PlayStation 4)
- management of digital campaigns in Poland (e.g. PS3 Family Brand, PS Vita, WonderBook - Book of Spells, God of War, The Last of US to name few recent ones)
- social media strategy planning for the top gaming brand in Poland
- pre-order campaigns management (software campaigns); e-retailers cooperation
- media house cooperation
- SEM - budgeting and strategy creation
- cooperation with entertainment and technology media in Poland (TVN, Filmweb, Disney, Cartoon Network, Onet, Interia, Wirtualna Polska) - product placements, competitions, editorials etc.
- eCRM management / eCRM campaigns development
- e-mail campaigns - planning and development
- usage of strategy building tools (e.g. BIS)
- localisation management

- handling accounts - managing long-term projects and campaigns
- community management planning and execution
- accounts budget plannng at initial stage of cooperation with clients
- marketing research
- striving for innovation in media execution
- ensuring consistency and alignment of new digital endeavours with branding strategies
- cooperation with internal departments (graphic designers and programmers)
- continously scoping out new possibilities for growing clients` businesses
- SEO consulting for prospective clients
- strategy consulting

The project for Pentland Brands aimed to develop a structured analysis of brands` online performance and subsequently develop strategic recommendations for the organisation and selected brands: Speedo, Boxfresh and Lacoste. In addition, the project considers market specific characteristics (e.g. Eastern Europe).

- Managing online content, social media promotional tools
- Broadcast production assistance
- Conducting market research and development of new strategies
- Attending creative meetings for broadcasting ideas and new designs

- Delivering a professional first point of contact to all new shop visitors.
- Presentation of key benefits of Bang&Olufsen electronic equipment.
- Successfully improved availability of key items and reduced stock holding.
- Organisation of deliveries to company`s clients as well as booking of service appointments
- Building customised offers for individual customers investing considerable funds. Managed all relevant estimate costing and invoicing.
- Managed the daily administration of the shop/office.

- Maintaining accurate records of all internal and external correspondence.
- Providing administrative support to the General Manager: arranging meetings, booking travel/accommodation and producing general correspondence.
- Speaking to contacts in the trade
- Coordination of promotional campaigns