Employer Branding Specialist, Kraków - oferta pracy - GoldenLine.plABB - Employer Branding Specialist
Effective recruitment

Archive offer

Employer Branding Specialist

Workplace: Kraków

Region: małopolskie

Ref. number: 66832642

ABB (ABBN: SIX Swiss Ex) is a pioneering technology leader in power grids, electrification products, industrial automation and robotics and motion, serving customers in utilities, industry and transport & infrastructure globally. Continuing a history of innovation spanning more than 130 years, ABB today is writing the future of industrial digitalization with two clear value propositions: bringing electricity from any power plant to any plug and automating industries from natural resources to finished products. As title partner in ABB Formula E, the fully electric international FIA motorsport class, ABB is pushing the boundaries of e-mobility to contribute to a sustainable future. ABB operates in more than 100 countries with about 147,000 employees. www.abb.com


The Human Resources function partners with the business to attract, develop, and retain the appropriate workforce to effectively implement the business strategy. ABB is strengthening the HR Center of Expertise within the area of Talent to deliver integrated talent services including employer branding and social media solutions.

We are seeking an Employer Branding Specialist who will focus on implementing and adapting the global employer brand strategy and framework to the GBS organizations’ needs. The role holder will be responsible for all activities within employer branding and social media in GBS talent acquisition. The person is expected to stay abreast of global employer brand market trends and track external and internal best practices.


Marketing for GBS Hubs
• Contribute to local university marketing strategy and support GBS campus recruitment and university relations to create employer brand awareness
• Support with the planning of various major campus recruiting events

Employer branding and Diversity & Inclusion for GBS
• Implement global EVP strategy for GBS, deploy and drive the employer branding concept and create GBS specific content, including visuals and copy text
• Develop and lead the implementation of recruitment marketing campaigns and collaborate with Talent Partners to support specific campaigns and events on a project basis
• Ensure that internal and external employer brand messages are clearly articulated, aligned and disseminated effectively

Social Media for GBS
• Create social media strategy for GBS and ensure implementation, create GBS specific content for selected social media channels and monitor emerging social media tools for benchmark
• Proactively network and manage the relationships with recruitment media advertising contacts
• Ensure that brand guidelines are followed in all communications


• Previous experience either agency or client side within a recruitment marketing and employer branding role, ideally working for large corporates
• Ability to write in a well-structured, purposeful manner for advertising, intranet/internet, social media and any other channels
• Experience in dealing with external supplier and ability to effectively collaborate with all levels within the organization
• Strong familiarity with social media platforms such as Facebook, Twitter, Instagram and others and experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Excellent verbal and written communication skills in English
• Good conceptual and analytical thinking, creative mind, proactive approach and ability to get things done
• Proven presentation skills for external and internal audiences


Your benefits
• Enjoy a stable employment in a company with a long history in innovation and technology
• Collaborate with experienced experts in an international environment
• Seize individual development and training opportunities, from job specific to soft skills
• Get private medical care (including offers for family members) and life insurance
• Receive attractive remuneration based on your experience and skills, and other financial benefits, such as annual bonus and internal share purchase program
• Choose from various benefits in kind, ranging from healthy lifestyle offerings, to knowledge sharing, to teambuilding activities

Apply now for this job and become our Employer Branding Specialist.

Important, please include in your CV the following passage:
“I hereby agree for my personal data, included in my job application, to be processed in line with the needs of recruitment, in accordance with the Law on Personal Data Protection of 29 August 1997 (Law Gazette from 2002, No.101, heading 926, as amended).”