пропозиції роботи
Olga Prokopowicz
Category Manager Pharma
Warszawa,
mazowieckie
Dołącz do GoldenLine i obejrzyj pełny profil tej użytkowniczki
Zobacz pełny profil
Umiejętności
Brand Development Strategy
Brand Implementation
Confluence
JIRA
Marketing
Microsoft Office
Microsoft Word
Omnibus
Project Management
Advertising campaign
Adobe Illustrator
Adobe InDesign
Microsoft PowerPoint
Adobe Photoshop
brand marketing
Strategia marketingowa
Komunikacja Marketingowa
Planowanie projektów
Rozwój produktu
Zarządzanie produktem
Pharma marketing
marketing produktu
IMS DataView
Języki
angielski
biegły
francuski
podstawowy
Doświadczenie zawodowe
Category Manager
Himalaya Drug Company
* Analyze data or insights to determine industry and consumer trends
* Devise long-term development strategies for product categories like LIV.52, Ashvagandha, Koflet-H, Rumalaya Gel, Rumalaya Forte, Ayurslim, Cystone etc.
* Develop exit strategies for unsuccessful products
* Foster trust relationships with vendors to achieve better pricing and quality of services
* Place appropriate orders to ensure product availability that meets consumer demands
* Determine the positioning of a product category to maximize visibility
* Liaise with marketing teams to determine competitive pricing and promotional activities of a product category
* Collaborate with buyers and merchandisers to expand product categories
* Make forecasts for product demand to ensure the sustainability of inventory
* P&L budget management
* Devise long-term development strategies for product categories like LIV.52, Ashvagandha, Koflet-H, Rumalaya Gel, Rumalaya Forte, Ayurslim, Cystone etc.
* Develop exit strategies for unsuccessful products
* Foster trust relationships with vendors to achieve better pricing and quality of services
* Place appropriate orders to ensure product availability that meets consumer demands
* Determine the positioning of a product category to maximize visibility
* Liaise with marketing teams to determine competitive pricing and promotional activities of a product category
* Collaborate with buyers and merchandisers to expand product categories
* Make forecasts for product demand to ensure the sustainability of inventory
* P&L budget management
Product Manager
* Launching new products and monitoring their development of
* Creating a marketing policy for several Adamed brand Oeparol, Linoeparol, Cardiamid with Caffeine
* Planning and implementing effective promotional activities
* Implementation of sales and marketing goals
* P&L budget management
* Cooperation with external service providers
* Organizing conferences and preparing product presentations
* Maintaining contact with Key Opinion Leaders
* Observation and analysis of competitors' activities
* Timely preparation and submission of required reports
* Building a positive company image
* Creating a marketing policy for several Adamed brand Oeparol, Linoeparol, Cardiamid with Caffeine
* Planning and implementing effective promotional activities
* Implementation of sales and marketing goals
* P&L budget management
* Cooperation with external service providers
* Organizing conferences and preparing product presentations
* Maintaining contact with Key Opinion Leaders
* Observation and analysis of competitors' activities
* Timely preparation and submission of required reports
* Building a positive company image
Product Manager: Dietary Supplements & Orthopedic Supply
Responsible for 3 products in 15 markets
* Product strategy development
* New product launch
* Market reserach
* Sales staff training
* Pricing startegy definition
* Product budget management
* Cross functional team management
* Responsible for digital marketing campaigns: Display Advertising, RTB, Email Marketing, SEM,
SEO, Affilient Marketing
* Product strategy development
* New product launch
* Market reserach
* Sales staff training
* Pricing startegy definition
* Product budget management
* Cross functional team management
* Responsible for digital marketing campaigns: Display Advertising, RTB, Email Marketing, SEM,
SEO, Affilient Marketing
Music Band Tour Manager: Sound'n'Grace
Gorgo Agencja Artystyczna
Product Manager: Dietary Supplements
Responsible for 20 products
* Product portfolio management
* Project management
* Product strategy development
* New product launch
* Indirect supervision of production processes
* Registration of products on polish market
* Quality control management
* Co-operation with Media House and creative agencies
* Private lables products development for external parties
* Product portfolio management
* Project management
* Product strategy development
* New product launch
* Indirect supervision of production processes
* Registration of products on polish market
* Quality control management
* Co-operation with Media House and creative agencies
* Private lables products development for external parties
PR & Promotion Specialist
Agencja Artystyczna "Ministerstwo Gwiazd"
* Event management "1st Celebrity Olympic Competition - Ostróda 2012"
* Budget management
* Celebrities relationship management (singers, musicians, actors)
* PR
* Budget management
* Celebrities relationship management (singers, musicians, actors)
* PR
Project & Event Manager
Sting Communication
* Project management "Celebrity Charity Match Poland - Ukraine" (20 000 viewers, Stadion Nardowy Warszawa)
* Project management 'I MOVE YOU' dance spectacle (Teatr Dramatyczny w Białymstoku, ATM Studio Warszawa)
* Execution and preparation of production plans
* Project management 'I MOVE YOU' dance spectacle (Teatr Dramatyczny w Białymstoku, ATM Studio Warszawa)
* Execution and preparation of production plans
Music Band Tour Manager: Sylwia Grzeszczak
Gorgo Agencja Artystyczna
Marketing Specialist: OTC Products
* Brand management (5 brands)
* New product launch
* Sales staff training
* Retailers co-operation
* Creation and execution of promotional activities
* New product launch
* Sales staff training
* Retailers co-operation
* Creation and execution of promotional activities
University Lecturer: Marketing & Advertising
Wyższa Szkoła Promocji, Mediów i Show Businessu
* Conducted copyright specialisation courses concerning „Using persuasion tactics in advertisements"
Projekty
Product launch - Zdrowy Lizak Mnim-Mniam
* Creating product launch communication plan
* Organizing of special events and cooperation with media
HEALTHY LOLLIPOP MNIAM-MNIAM:
It is the only natural lollipop based on Finnish xylitol, that protects against decay, it has Polish Dental
Society certificate, it enhances bones and resistance.
It is the only natural lollipop based on Finnish xylitol, that protects against decay, it has Polish Dental
Society certificate, it enhances bones and resistance.
Zakres obowiązków
Responsibilities as part of the project:* Creating product launch communication plan
* Organizing of special events and cooperation with media
Edukacja
Marketing/Marketing Management, studia podyplomowe
Wyższa Szkoła Promocji w Warszawie
Marketing/Advertising, magisterskie
Wyższa Szkoła Promocji w Warszawie
Marketing/Advertising, licencjackie
Wyższa Szkoła Promocji w Warszawie
Specjalizacje
Marketing
Kampanie marketingowe/Eventy
Marketing
Komunikacja marketingowa
Marketing
Marketing bezpośredni
Marketing
Zarządzanie marką
Marketing
Zarządzanie marketingiem
Zainteresowania
Drawing, sailing, listening to music, dancing, persuasion, marketing communications, PR
Grupy
Wyższa Szkoła Promocji
Misja
Wyższa Szkoła Promocji w Warszawie stawia sobie za cel kształcić wysoko kwalifikowanych specjalistów, zapewniając im rzetelne podstawy wiedzy teoretycznej oraz zaawansowane umiejętności profe
