пропозиції роботи
Michal Izydorczyk
Experienced Marketing and Sales Manager
Warszawa,
mazowieckie
Dołącz do GoldenLine i obejrzyj pełny profil tego użytkownika
Zobacz pełny profil
Umiejętności
AC Nielsen
Reklama
Architektura marki
rozwój marki
Wartkość marki
Zarządzanie Marką
Kategoryzacja
Analiza konkurencji
Consumer Behaviour
Produkty konsumenckie
Analiza klientów
Digital Marketing
FMCG
Marketing Zintegrowany
Marketing Międzynarodowy
planowanie rynku
Analiza rynku
Marketing
Komunikacja Marketingowa
zarządzanie marketingiem
Badania marketingowe
Strategia marketingowa
Planowanie mediów
Zarządzanie P&L
Strategia cenowa
marketing produktu
Handel
Sprzedaż detaliczna
Segmentacja
Shopper Marketing
Social Media Marketing
Strategia
Trade Marketing
Promocje towarowe
Wholesale Operations
ATL
trade
Języki
angielski
biegły
niemiecki
podstawowy
Doświadczenie zawodowe
City Manager Reduced Risk Products
ACHIEVEMENTS
▪ Achieved Poland’s highest sales behind min. 106% max. 169% target realization
▪ Achieved 11% of IQOS heet sticks volume share in Warsaw (the highest NPL share since capsules launch in cigs in 1997)
▪ Created from the scratch the high performing sales structure including compensation, incentivization and people-development fundamentals
▪ Opened communication and sales channels for IQOS in Warsaw of HORECA, Stationary shops, Mobile stores, Fly Team
RESPONSIBILITIES
▪ Establish strategically top-important brand of IQOS in territory of Warsaw in terms of awareness, visibility, availability, promotion. Deliver sales targets.
▪ Design, build and stretch high-performing structure of sales managers and sales representatives
▪ Exposure towards global Senior Management Team providing insights and IQOS development ideas
▪ Achieved Poland’s highest sales behind min. 106% max. 169% target realization
▪ Achieved 11% of IQOS heet sticks volume share in Warsaw (the highest NPL share since capsules launch in cigs in 1997)
▪ Created from the scratch the high performing sales structure including compensation, incentivization and people-development fundamentals
▪ Opened communication and sales channels for IQOS in Warsaw of HORECA, Stationary shops, Mobile stores, Fly Team
RESPONSIBILITIES
▪ Establish strategically top-important brand of IQOS in territory of Warsaw in terms of awareness, visibility, availability, promotion. Deliver sales targets.
▪ Design, build and stretch high-performing structure of sales managers and sales representatives
▪ Exposure towards global Senior Management Team providing insights and IQOS development ideas
Digital Manager
ACHIEVEMENTS
▪ Opened and exploited social media as communication channel given strict industry legal restrictions
▪ Introduced consumers’ interest-centric communication across all touchpoints: incl. NFC in packs, www, e-mail & SMS and social media
RESPONSIBILITIES
▪ Create and execute strategy of enabling Digital communication channels to become the Marlboro’s most important equity driver;
▪ Build high performing team to breakthrough PMI’s way of communication and pushed it into Digital direction;
▪ Work out digital solutions that obey local legal restrictions, still ensure competitive advantage. Design digital processes applicable to other markets & UE regulations;
▪ Double the size of Marlboro Database in 12M and triple response rates
▪ Opened and exploited social media as communication channel given strict industry legal restrictions
▪ Introduced consumers’ interest-centric communication across all touchpoints: incl. NFC in packs, www, e-mail & SMS and social media
RESPONSIBILITIES
▪ Create and execute strategy of enabling Digital communication channels to become the Marlboro’s most important equity driver;
▪ Build high performing team to breakthrough PMI’s way of communication and pushed it into Digital direction;
▪ Work out digital solutions that obey local legal restrictions, still ensure competitive advantage. Design digital processes applicable to other markets & UE regulations;
▪ Double the size of Marlboro Database in 12M and triple response rates
Marlboro Brand Manager
ACHIEVEMENTS
▪ Opened and exploited social media as communication channel given strict industry legal restrictions
▪ Introduced consumers’ interest-centric communication across all touchpoints: incl. NFC in packs, www, e-mail & SMS and social media
RESPONSIBILITIES
▪ Create and execute strategy of enabling Digital communication channels to become the Marlboro’s most important equity driver;
▪ Build high performing team to breakthrough PMI’s way of communication and pushed it into Digital direction;
▪ Work out digital solutions that obey local legal restrictions, still ensure competitive advantage. Design digital processes applicable to other markets & UE regulations;
▪ Double the size of Marlboro Database in 12M and triple response rates
▪ Opened and exploited social media as communication channel given strict industry legal restrictions
▪ Introduced consumers’ interest-centric communication across all touchpoints: incl. NFC in packs, www, e-mail & SMS and social media
RESPONSIBILITIES
▪ Create and execute strategy of enabling Digital communication channels to become the Marlboro’s most important equity driver;
▪ Build high performing team to breakthrough PMI’s way of communication and pushed it into Digital direction;
▪ Work out digital solutions that obey local legal restrictions, still ensure competitive advantage. Design digital processes applicable to other markets & UE regulations;
▪ Double the size of Marlboro Database in 12M and triple response rates
Brand Manager
Key responsibilities:
1. Deliver volume, profit, trial and awareness annual objectives
2. Defining long term brand’s development directions based on global and local
consumer understanding researches
3. Re-negotiating contracts with media agency and creative agency
4. Identifying and implementing long term media strategy based on consumers’ touch
points effectiveness studies
5. Design, plan and exucution of social media based campaigns, i.e. 'World of Red Bull' using massively hashtags as the first campaign in Poland
6. Advertising development of product innovations, national
events and equity campaigns: i.e.: (i) Red Bull X-Fighters, (ii) Red (ii) Red Bull
energy shot launch, (iii) brand’s functional usage understanding. Responsible for
complex launch plan, including consumer/customer communication idea
development, creative development of in-store and media exploitation plan;
7. Design and execute brand’s media plan across the consumer communication
channels: TV, cinema, internet, OOH, Print, Radio, Ambient as well as execution of
marketing projects in Modern, Traditional Trade and HORECA channel;
1. Deliver volume, profit, trial and awareness annual objectives
2. Defining long term brand’s development directions based on global and local
consumer understanding researches
3. Re-negotiating contracts with media agency and creative agency
4. Identifying and implementing long term media strategy based on consumers’ touch
points effectiveness studies
5. Design, plan and exucution of social media based campaigns, i.e. 'World of Red Bull' using massively hashtags as the first campaign in Poland
6. Advertising development of product innovations, national
events and equity campaigns: i.e.: (i) Red Bull X-Fighters, (ii) Red (ii) Red Bull
energy shot launch, (iii) brand’s functional usage understanding. Responsible for
complex launch plan, including consumer/customer communication idea
development, creative development of in-store and media exploitation plan;
7. Design and execute brand’s media plan across the consumer communication
channels: TV, cinema, internet, OOH, Print, Radio, Ambient as well as execution of
marketing projects in Modern, Traditional Trade and HORECA channel;
Associate Brand Manager
ACHIEVEMENTS
▪ Achieved market leadership of Head&Shoulders (+5,1ppt value share in 2008);
▪ Blend-a-Med – successful re-launch that doubled brand’s value shares.
RESPONSIBILITIES
▪ Deliver volume, profit, shares and brands’ equity objectives;
▪ Design and manage brands’ budgets;
▪ OTC market door-opening project incl. product development, distribution channel of pharmacies and doctors design, sales forces preparations, OTC relevant promotion
▪ Plan and analyze consumer and market quality and quantity researches in cooperation research agencies;
▪ Designing and developing brands’ communication: (i) TV commercials (including testimonial production, i.e. Krzystof Ibisz), (ii) press, internet, in-store (incl. POSM and closure claims qualification), (vi) sampling campaign, (vii) PR support
▪ Achieved market leadership of Head&Shoulders (+5,1ppt value share in 2008);
▪ Blend-a-Med – successful re-launch that doubled brand’s value shares.
RESPONSIBILITIES
▪ Deliver volume, profit, shares and brands’ equity objectives;
▪ Design and manage brands’ budgets;
▪ OTC market door-opening project incl. product development, distribution channel of pharmacies and doctors design, sales forces preparations, OTC relevant promotion
▪ Plan and analyze consumer and market quality and quantity researches in cooperation research agencies;
▪ Designing and developing brands’ communication: (i) TV commercials (including testimonial production, i.e. Krzystof Ibisz), (ii) press, internet, in-store (incl. POSM and closure claims qualification), (vi) sampling campaign, (vii) PR support
Interviewer/Consultant
American Institute for Foreign Study Inc. (AIFS)
SEE MORE DETAILS AT:
www.campamerica.pl/konsultant.php?id=246
www.campamerica.pl/konsultant.php?id=246
Edukacja
Betriebwirtschaft, magisterskie
Fachhochschule Oberoesterreich
Integracja Europejska, licencjackie
Uniwersytet Warszawski
Zarzadzanie, magisterskie
Uniwersytet Warszawski
Specjalizacje
Marketing
Badania marketingowe
Marketing
Kampanie marketingowe/Eventy
Marketing
Komunikacja marketingowa
Marketing
Zarządzanie marką
Sprzedaż - FMCG
Zarządzanie sprzedażą - FMCG
Zainteresowania
Backpackers travelling
Cars from 80's & 90's
Cars from 80's & 90's
Grupy
Uniwersytet Warszawski
Uniwersytet Warszawski, założony w 1816 roku, jest największą polską
uczelnią i jednocześnie jedną z najlepszych w kraju.
Zarządzanie
Grupa dla zarządzających, chcących zarządzać i lubiących dzielić się wiedzą z zakresu zarządzania.
