Md Redwanur Rahman

 Pioneered and championed the relentless expansion of our customer universe and the meteoric ascent of revenue through the artful formulation and execution of impeccably effective strategies.
 Commanded the entire Cold Channel Business Ecosystem with unwavering precision, conducting the symphony of Mozzarella Cheese production, sales, and distribution with virtuoso skill, while also expertly navigating the expansion of the Dry channel business portfolio Sales and Distribution (S&D) strategy at a national scale.
 Maintained an unwavering vigilance over the entire production process, meticulously overseeing Raw Material to Product Material transitions and payment processes.
 Pioneered the art of incisive market research, identifying and conquering lucrative target markets, aggressively pursuing leads, and consistently staying ahead of the ever-evolving industry's dynamic trends.
 Forged and nurtured unbreakable bonds with clients, partners, and vendors, displaying unmatched negotiation prowess in clinching game-changing deals.
 Ascended to the zenith of Trade Marketing, where budgets were deployed with surgical precision. Executed cost-efficient trade promotion schemes, loyalty programs, and incentive contests that ignited a nationwide sales revolution, fostering unparalleled customer engagement.
 Distinguished leadership in Distribution Management, skillfully negotiating with transport providers to ensure punctual product deliveries.
 Orchestrated distribution budgets with precision, while meticulously tracking vehicles and routes, leading to the implementation of cost-slashing measures.
 Crafted and executed impeccable policies for leakage and damage control, along with meticulous stacking norms for depots and distributors.
 Architected and implemented comprehensive Standard Operating Procedures (SOPs) spanning production, sales, marketing, and distribution.
 Demonstrated unflappable composure in the face of adversity, effortlessly managing high-stress scenarios while juggling multiple responsibilities with grace and finesse.
Notable Achievements:
 Envisioned and executed the remarkable transformation of a 20-year credit-based Mozzarella Cheese operation into a thriving cash business, bestowing upon us 123 new clients and a resplendent 42% year-to-year sales crescendo from 2021 to 2022.
 Masterfully nurtured the birth of new SKUs and the establishment of groundbreaking brands in the market, propelling unprecedented growth and profitability.
 Introduced an avant-garde distribution cost tracking system, resulting in a laudable up to 2% cost reduction.

 Strategic Sales Forecasting: Spearheaded the assembly and meticulous analysis of sales forecasts, which served as the cornerstone for the implementation of highly effective marketing and advertising campaigns.
 Collaborative Sales Operations: Able to seamlessly coordinate with cross-functional teams, including Marketing and Sales, was instrumental in achieving our sales objectives. Oversaw critical aspects such as distribution, shelving, pricing, and merchandising across all trade channels, ensuring a harmonious synergy between these key components.
 Financial Precision: Collaborated closely with the Finance team to validate promotions, ensuring that future planning was both economically sound and aligned with our overarching goals.
 Strategic Planning: Responsible for the creation and meticulous maintenance of an annual Trade Marketing Calendar, expertly managing a comprehensive list of activities within prescribed budgets. These activities were strategically planned to support the successful launch of new products, aligning perfectly with our marketing and sales strategies.
 Innovative Promotions: Developed and executed compelling trade promotion schemes, dealer incentive contests, and sales team incentive contests, further energizing our sales force and channel partners.
 Market Leadership: Constantly monitored branding activities, kept a vigilant eye on the competition, and conducted ongoing market research, ensuring that we remained at the forefront of our industry.
 Marketing Material Mastery: Oversaw the creation of captivating marketing materials, ranging from eye-catching posters and danglers to engaging display boards and impactful point-of-sale materials.
 Event Management Expertise: My adept event management skills came to the fore as I masterminded various events, including DB meets, trade meets, and wholesalers meet, all while meticulously overseeing the operations of our merchandiser team to ensure seamless execution.
 Sales and Distribution Excellence: My strategic prowess extended to the development and execution of plans for sales and distribution (S&D). I closely tracked new product development (NPD) sales and distribution coverage, leaving no stone unturned in our pursuit of excellence.
Notable Achievements:
 Product Launch Success: Successfully launched Kumarika Facewash and orchestrated the re-launch of Kumarika hair oil in Bangladesh. These initiatives drove an astounding 70% sales growth from 2015 to 2016, firmly establishing our brand as a market leader.
 Widespread Outlet Listing: Secured outlet listings with a staggering 136,000 direct coverage, a testament to my proficiency in utilizing categorized data of outlets to drive growth.
 Operational Efficiency Enhancement: My forward-thinking approach led to the implementation of nationwide sales, stock tracking, and claim settlement software. This innovation significantly enhanced operational efficiency, ensuring that we operated at the pinnacle of effectiveness.