Marek Awsiukiewicz

CRM Manager, Bank Zachodni WBK S.A.
Warszawa, mazowieckie

Umiejętności

CRM Analiza danych Marketing bezpośredni Komunikacja Marketingowa Marketing internetowy Bankowość detaliczna

Języki

polski
ojczysty
angielski
biegły
rosyjski
podstawowy

Doświadczenie zawodowe

Santander Bank Polska
CRM Manager
Direct Marketing campaign planning as a suport for consumer finance product sales (cash loan, credit card, overdraft).
Data analysis, customer segmentation, marketing communication (POS, Telemarketing, Online, traditional mail).
Implementation of non-standard sales processes with special focus on precalculated credit product offers (pre-approved).
Sales of insurance products to credit card holders via direct marketing channels.
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Marketing Director
Świat Książki (former Bertelsmann Media)
Responsible for marketing strategy and marketing activities with special focus on direct channels (e-marketing, POS, telemarketing, mail order) for Świat Książki book club.
Team management (approx. 10-people), P&L responsibility, customer acquisition & relationship management, segmentation, loyalty program management.
B2B: sales of Bertelsmann marketing services to external business partners (e.g. banking, insurance, touristics, DM, telecommunication, health & beauty branches etc).
Arvato Polska Sp. z o.o.
Direct Marketing Manager
Customer acquisition, list management, ATL & BTL campaigns planning, media buying, B2B sales & marketing).
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Marketing Manager
Mercurius International (outdoor advertising)
Leading outdoor advertising company (later merged with AMS Group).
Responsible for company's brand promotion, advertising campaigns in branch media (B2B marketing).
Orgnisation of promotional events for business partners.
Cooperation with branch media, advertising agencies, media houses, print houses etc.
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Marketing Specialist
Spedpol (transport & logistics)
Poczta Polska S.A.
Marketing Specialist

Edukacja

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Zarządzanie, magisterskie
Uniwersytet Gdański

Specjalizacje

Marketing
Zarządzanie marketingiem

Grupy

Uniwersytet Gdański
Uniwersytet Gdański
Studia na Uniwersytecie Gdańskim to konkurencyjność na rynku pracy. Pożądane wśród pracodawców kierunki studiów, praktyczne umiejętności dzięki nowoczesnym pracowniom oraz stażom.