Umiejętności
CRM
Analiza danych
Marketing bezpośredni
Komunikacja Marketingowa
Marketing internetowy
Bankowość detaliczna
Języki
polski
ojczysty
angielski
biegły
rosyjski
podstawowy
Doświadczenie zawodowe
CRM Manager
Direct Marketing campaign planning as a suport for consumer finance product sales (cash loan, credit card, overdraft).
Data analysis, customer segmentation, marketing communication (POS, Telemarketing, Online, traditional mail).
Implementation of non-standard sales processes with special focus on precalculated credit product offers (pre-approved).
Sales of insurance products to credit card holders via direct marketing channels.
Data analysis, customer segmentation, marketing communication (POS, Telemarketing, Online, traditional mail).
Implementation of non-standard sales processes with special focus on precalculated credit product offers (pre-approved).
Sales of insurance products to credit card holders via direct marketing channels.
Marketing Director
Świat Książki (former Bertelsmann Media)
Responsible for marketing strategy and marketing activities with special focus on direct channels (e-marketing, POS, telemarketing, mail order) for Świat Książki book club.
Team management (approx. 10-people), P&L responsibility, customer acquisition & relationship management, segmentation, loyalty program management.
B2B: sales of Bertelsmann marketing services to external business partners (e.g. banking, insurance, touristics, DM, telecommunication, health & beauty branches etc).
Team management (approx. 10-people), P&L responsibility, customer acquisition & relationship management, segmentation, loyalty program management.
B2B: sales of Bertelsmann marketing services to external business partners (e.g. banking, insurance, touristics, DM, telecommunication, health & beauty branches etc).
Marketing Manager
Mercurius International (outdoor advertising)
Leading outdoor advertising company (later merged with AMS Group).
Responsible for company's brand promotion, advertising campaigns in branch media (B2B marketing).
Orgnisation of promotional events for business partners.
Cooperation with branch media, advertising agencies, media houses, print houses etc.
Responsible for company's brand promotion, advertising campaigns in branch media (B2B marketing).
Orgnisation of promotional events for business partners.
Cooperation with branch media, advertising agencies, media houses, print houses etc.
Specjalizacje
Marketing
Zarządzanie marketingiem
Grupy
Uniwersytet Gdański
Studia na Uniwersytecie Gdańskim to konkurencyjność na rynku pracy. Pożądane wśród pracodawców kierunki studiów, praktyczne umiejętności dzięki nowoczesnym pracowniom oraz stażom.