Iwona Kowalska

• Planning, coordinating, implementing and reviewing all marketing activities for the local market including communication strategy, fairs, sales promotions
• Conceptualizing, planning and implementing organization’s external communications
• Driving and implementing all internal communications (employee newspaper, email newsletters, intranet)
• Organizing annual company-wide employee event (Kick Off)
• Supervising brand identity and global strategy accordance

- Develop and coordinate the execution and implementation of brand strategy
- Implement and execute successful marketing campaigns and effective Brand communication of selected seasonal product stories with focus on digital and social network media
- Provide creative briefs, seasonal strategy plans and post campaign reviews and deliver oral presentations
- Plan, control and manage the brand budget within the country budget
- Ensure full integration between all marketing, sales and retail functions
- Cooperate and manage the work of advertising agencies, graphic designers, tv & radio production studios, media houses, printing houses, digital agencies, outsourced vendors

- Develop, coordinate and execute all brand communication activities, advertising materials and campaigns to ensure the strong and integrated marketing communication
- Adapt global Nike ads to the local market (incl. copy writing)
- Coordinate and manage the work of creative agencies, media houses, graphic designers, printing houses, digital agencies, tv & radio production houses Control BC expenses and stay in line with country marketing budget
- Cooperate with Sales, PR and Retail Departments to provide complete integration between BC and other functions
- Work together with the marketing team to develop and execute the global strategy

- Manage the agency’s largest account (Era), serving as the primary liaison between agency staff, client marketing teams and outsourced vendors
- Cultivate executive – level relationships between the agency and clients
- Manage a number of high budget, multimedia campaigns (both ATL and BTL)
- Develop and improve the flow of communication to elevate both client and agency satisfaction and cooperation