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Temat: The magic number/Starbucks VIA challenge.

Yay!
Easter is gone, we are fully stuffed with cakes and whatnots,
time to get back to work.
And we reached the magic number of 1000 members!

Thanks everyone for staying with us, comments and attention.

Here is something I am working on, at the moment -
Starbucks VIA Taste Challenge.

The ever-popular coffee chain has rolled out a new product - instant coffee
that supposedly tastes like the one you order at the store.
Have a look at their campaign and tell me your thoughts.

Is this a good idea? Has this product any chance of survival?
Is it a liable Nescafe competitor?

http://www.youtube.com/watch?v=6IWsj1DObfM