Temat: Sunday News by coffee 7 Nov.

Hi guys,
Todays "Sunday News by Coffee" arrives late but it's time for coffee anyway :)

Are you a "Social consumer?" is an interesting topic raised by one of the
online business portals FastCompany:
http://www.fastcompany.com/1699878/the-dawn-of-the-soc...

Here's what they claim:
"From online to offline to online again, social consumers are checking into businesses, fusing online and offline engagement and influencing behavior and decisions in the process."

Because of social media/mobile devices/The Internet influencing our today's lives and culture,
our purchase behaviours, as well as what makes us buy things is rapidly changing.

Look at the image below:



Kids & teenagers of today no longer react to "cool" TV/magazine/radio commercials.
Its what's hip and who "likes" what on FaceBook.

Now what does it mean for those on the other side of the cash register?



It means their products and services have to follow trends, and in todays world they change at an increasing
pace.

I recently found this video, shared by an ad agency from New York,
check it out, as it tells in a very cool way what trends are, who is hip and how "influencers"(those who create those trends) are made:
http://vimeo.com/16430345

Think about that for a second before taking your cash or Visa out :)

Have a great week!

Krzysztof Dargiewicz
Business English Trener
Studia w Anglii - doradztwo edukacyjne
angielskiwbiznesie@gmail.comKrzysztof Dargiewicz edytował(a) ten post dnia 07.11.10 o godzinie 17:36

Temat: Sunday News by coffee 7 Nov.

I watched this video.

It was inspiring.

But when we are talking about people who inspired me or are inspiring, it's so had to say.

Before it was place where I lived (Warsaw) which really gave me new opportunities.
Now I moved to Italy and I have some difficulties to find influencers, place which inspiries, atmosphere where ideas are created.

How to find mentor, how to find influencer with who you can combine your values and ideas.

Who is/was your influencer?

Have a nice day
Agata