Temat: 17.05. Gartner Conference - Social Networks &...

Date: 17.05.2013, 08:00-11:30
Place: Marriott Warsaw Hotel, Al. Jerozolimskie 65/79, Warszawa

Gartner Local Briefing:
"Amplifying the Customer Experience in Banking: Social Networks & Gamification"

Speaker:
Stessa B. Cohen, Research Director, Banking Industry Advisory Service
Stessa Cohen is an Analyst with 25 years of experience in IT industry. Her areas of expertise are in retail banking delivery technologies and trends: social media, financial social networks,
multichannel integration, remote deposit capture, mobile banking and mobile financial services, online banking, branch automation, and teller and sales and service technologies. She also has extensive expertise in Check 21, check processing, paper-based payments and transaction processing. She has a background in technology analysis, IT outsourcing and management, back-office process and workflow analysis, information design, and software development.

Abstract:
CIOs face huge challenges in adapting bank product and service offerings to match the ever-changing requirements of customers. These customers are living increasingly digital lives, with access to technology and information that enable them to make better and more-efficient decisions across their day-to-day interactions with companies and other individuals. Understanding the underpinnings of this digital life, the ecosystem that is driving customer adoption and how this integrates into existing face-to-face interactions will be key to banks and financial services companies flourishing through the next 5 years.

Gartner Local Briefing will give you answer to the question: how to amplify the customer experience in banking sector by implementing social networking and gamification solutions.

Agenda:
08:00 – 08:30
Registration and Welcome Coffee

08:30 – 09:40
Banking and Social Networks: More than a Facebook Page
Key Issues:
• Why do many banks fail to leverage their social presences?
• What are the critical components of a cohesive social presence that supports customer communication, sales and service?
• How can the bank incorporate social capabilities in ways to engage customers and deliver social-based products & services

09:40 – 10:15
Coffee Break

10:15 – 11:15
Games Motivate Customers to Change Their Personal Financial Behavior
Key Issues:
• What is gamification and why is it important for banks now?
• How are banks using gamification now?
• What are the best practices for incorporating gamification in your products and services?

11:15 – 11:30
Gartner Events Snapshot

The language of Local Briefing is English. If you require translation into Polish please indicate on the registration form.

1-on-1 Meetings with the Gartner Analyst:
After Local Briefing we offer an exclusive opportunity to speak directly with a Gartner Analyst in private during 30min 1-on-1 meetings. These sought-after private meetings allow you to explore
solutions to your personal IT issues & challenges.
Time slot: 12:00–15:00
Separate registrations required!

Participants: Members of the Management Boards, CIOs, CTOs, CDOs, directors from banking & finance sector.

Questions / Registration: events@gartner.pl