Dr Tomasz Szymaniak

Projekt and Produkt Manager/CEO, Sustainability Solutions
Kraków, małopolskie

Umiejętności

Adobe Creative Suite Zarządzanie Marką Statystyki biznesowe Społeczna odpowiedzialność biznesu Flash Flash Builder HTML 5 Marketing Międzynarodowy Management Professional Matlab MAXQDA Online Marketing Analysis PHP Project Management Relationship Marketing SAP ERP SQL Statistica Sustainability Marketing Zrównoważony rozwój Sustainable Growth Adobe Photoshop MS Office Action Script java script FMCG brand and product management product managment project managment prosument Ekologia Prosumer Prosumpcja Prosumption Lead User Statystyki R użytkownik wiodący ekoinnowacja service dominant logic theory of value

Języki

polski
ojczysty
angielski
biegły
czeski
biegły
niemiecki
biegły
słowacki
biegły
portugalski
podstawowy
rosyjski
podstawowy

Doświadczenie zawodowe

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International Marketing Project Manager / Marketing Director / CEO
Sustainability Solutions
I was responsible for:
- creating, planning, implementing, and integrating the strategic direction of an organization,
- conducting Marketing and Economic analysis,
- (Corporate Responsibility) Management consulting,
- product development and open-innovation consulting,
- sustainable development and ecological consulting,
- Digital and Relationship Marketing consulting, (prosumer/lead user)
- leading a market research team.
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Researcher and University Lecturer
Technische Universität München
Fields of research: Relationship, Sustainability, Digital and Value Marketing, Open-innovation, Corporate Responsibility Management, Prosumer, Prosumption.
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Marketing Project and Product Manager / Marketing Director
Advertising Agency ITRIEL
I was responsible for:
- developing pricing strategies, balancing company objectives and customer satisfaction,
- identifying, developing, and evaluating Marketing Strategy,
- evaluating the financial aspects of product development, such as budgets, expenditures,
- formulating, directing and coordinating Marketing activities and policies to promote products and services,
- hiring, training, and performance evaluating of Marketing and Sales staff and overseeing their daily activities,
- negotiating contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies,
- product and project management, leading a market research team,
- designing Websites and advanced Flash product presentations,
- programming: PHP, HTML5, ActionScript 2/3, Flex, JavaScript, SQL, XML..
Contimax S.A.
Brand Manager
I was responsible for:
- overseeing the development of the brand identity and product,
- implementing Relationship Marketing and open-innovation strategies,
- overseeing B-to-B and B-to-C Marketing activities,
- product and project management,
- developing, recommending and leading the execution of local Marketing plans and managing the effective deployment of the Marketing budget,
- close co-operation with the Sales function, identifying trade needs/opportunities, developing pricing and distribution strategies and trade promotions for the assigned brand,
- maintaining close liaison with sales and channel partners to ensure seamless distribution strategy, as well as constant collaborating with Marketing Communications Agencies to devise advertising and promotions campaigns,
- designing and executing E-Marketing campaigns,
- close co-operation with new products department in product developing process as well as sales and export department to identify business needs,
- making market and competitors analysis,
- using sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analysing business developments and monitoring market trends.
- designing Websites and advanced Flash product presentations,
- designing ATL, BTL promotional materials and product packaging layouts.
Contimax S.A.
Export consultant
I was responsible for:
- maintaining and initializing first contacts with potential business partners in Europe and USA, identifying their products expectation,
- close co-operation with new products department in product developing process as well as with Marketing Department,
- negotiating terms of business agreements,
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IT and Marketing assistant
Goto Online Ltd
I was responsible for:
- working with Google AdWords and Google AdSense,
- working with Google Webmaster Tools and Google Analytics,
- managing multinational team of web-designers,
- designing and executing E-Marketing campaigns,
- designing websites, SEO and SEM work,
- programming: PHP, HTML, AS2 Flash, Javascript, SQL
- designing graphics in Photoshop.

Projekty

International Scientific Conference
• The main organizer

Multinational Scientific Conference: „Sustainability Innovation, Research Commercialization and Sustainability Marketing” at “Technische Universität München” in Freising.

Edukacja

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Scientific research project, title: Proactive consumption and prosumption – social, economic and ecological benefits., doktoranckie
Deutsche Bundessiftung Umwelt, Osnabruck, Germany
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PHD degree awarded in the field of Economics and Marketing. Prosumer - Prosumption, doktorat
PHD studies at Cracow University of Economics
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Master’s degree in Marketing and Management (specializations: corporate management and sustainable development), magisterskie
Malopolska School of Economics in Tarnow, Poland
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European Economic Integration Studies, licencjackie
Instituto Politecnico de Beja in Portugal
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Bachelor’s degree in Marketing and Management (specializations: corporate management and economic integration), licencjackie
Malopolska School of Economics in Tarnow Poland

Specjalizacje

Badania i rozwój
FMCG
Edukacja/Szkolenia
Uczelnie
Marketing
Badania marketingowe
Marketing
Zarządzanie marketingiem
Sprzedaż - FMCG
Zarządzanie sprzedażą - FMCG