Barbara Jagiełło

Senior Account Executive (10.2014 – 02.2017)
Account Executive (09.2012 – 09.2014)

∎ Developing and executing communication strategies for Sarenza.pl online store and Made by Sarenza proprietary brand in the Polish market, and for the brands Pantene Pro-V, Aussie, Head&Shoulders (Procter & Gamble) in the countries of the CE region (Poland, Croatia, Hungary, Czech Republic, Slovakia).

∎ Community manager of the brands Pantene Pro-V, Aussie and Head&Shoulders on the Polish market (managing fanpages; creating communication strategies and communication calendar) and fanpage coordination in the countries of the CE region.

∎ Media relations; creating project schedules for each brand and team; comprehensive budget management; organizing events, press conferences, press meetings and photo shoots; creating offers, presentations, press materials; cooperation with experts and opinion leaders; product placement; media monitoring; reporting on activities and their results; team management; participation in New Business projects; cooperation with subcontractors.


KEY CLIENTS: Sarenza.pl, Made by Sarenza, Pantene Pro-V, Aussie, Head & Shoulders, Always, Pampers (Procter & Gamble).


PROJECTS / ACHIEVEMENTS

∎ Introduction of Aussie brand into the Polish market.

∎ Introduction into the market of a proprietary brand of Sarenza online store – Made by Sarenza. Increase of number of publications about sarenza.pl shop by over 30%.

∎ Introduction into the Polish market (world premiere) of new products of Pantene Pro-V brand in the hair care category. Pilot program for other markets.

∎ Introduction of Pantene Expert collection (premium brand) into the Polish market.

∎ Initiation and launch of Pantene Challenge program into the Polish market – program engaging local brand ambassador, local brand stylist, opinion leaders and female consumers. Pilot program for other markets.

∎ Building a good image of Delphia Yachts company and creation of a coherent communication of Delphia brand in the international market.

∎ Developing and executing communication strategies for Delphia brand and Delphia Yachts company; comprehensive global media relations; creating brand image in the media; initiating and arranging press articles, statements and interviews; preparation and distribution of press materials; media monitoring; coordinating the sponsoring projects and patronages; planning and coordinating advertising campaigns; comprehensive organisation of press conferences and visits of journalists; organizing photo sessions; cooperation with graphic designers and advertising agencies.


PROJECTS / ACHIEVEMENTS

∎ Creation of PR Department and coherent brand visual identity.

∎ Introduction of a new yacht model – creation of marketing materials and organisation of a press conference in Germany during International Boat Show in Dusseldorf. Numerous publications about the new model and its manufacturer in international media.

Reserved Women Department

∎ Coordinating product development process within Reserved Women Department from the collection concept to shop floor;

∎ Apparel market research and preparation of trend books for next seasons; defining assortment plans in collaboration with planning department and creating collections corresponding with current market demands; positioning of offers in terms of design, pricing and quality; selecting designs for collection; placing orders and oversight over timely deliveries; in charge of price negotiations and pricing policies; working closely with Designers, Visual Merchandisers and Marketing Department; developing Asian, Indian and European supplier base.


PROJECTS / ACHIEVEMENTS

∎ Introduction of new categories of women accessories into the collection.

∎ Initiation and creation of trend books for Accessories Department in cooperation with the Women Department (apparel) and WGSN.

∎ Growth of base of permanent suppliers by 30% during the year – in-depth research, in contact with a couple of dozen of factories (mainly in China) dealing with manufacturing of women accessories. Improvement of quality of manufactured models.

∎ PR service for Sunreef Yachts company at the "Barcelona International Boat Show 2007”.

Entrepreneurship Development Department

∎ Cooperating with Business Institutions in the area of European Union Project conducted by the Agency.

∎ Participation i projects conducted by the Agency during Louis Vuitton Cup and 32nd America’s Cup.

KEY CLIENTS: UBS, Toyota, Estrella Damm

∎ Preparing articles, photo reportages and interviews; collecting information for journalist work.