Anna Święcka

I. Preparation of yearly business plan
- Establishes assortment and products price positioning
- Prepares Sales Plan by SKU in coopration with sales managers
- Establishes Pricing inc. required GP level by product & by category
- Implementation of new products

II. Prepares launch activities
- Recommends new markets (distribution channels) development
- Prepares and conducts pilot implementations

III. Develops, sets up, implements and follows up marketing plan
- Trade marketing plans (per category) includes a detailed plan of tactical activities within the time frame of 1 year
- Marketing mix (4P) per categorty and per product
- Brand visibility through merchandising developed to meet market requirements
- Presents major activities or results to clients

IV. Prepares and supervises ongoing analytical work (per category) based on market research (primary & secondary)
- Macro: PEST
- Micro: market analysis, competitors analysis, portfolio analysis, SWOT analysis,
- Recommends specific actions based on findings form the above-mentioned analysis

V. Manages cost budget (preparation, ongoing monitoring, adjustment) to obtain the agreed IFO level by category
- BDF costs (trade promo & POSM)
- Consumer support costs
- ATL costs
- Other costs: outside services, training, samples, selling materials, materials & supplies, training & membership, travel & entertaiment

VI. Cooperates with external suppliers (promotional and advertising material printing houses) – search, establish contacts, negotiate, conclude contracts, monitor existing cooperation

VII. Ongoing communication, cooperation and coordination of activities within company

- Internal level in relation to other departments
- External level in relation to HQ

VIII. People management

- Training and development of subordinates
- Work organization in the department (setting task & priorities, results evalution)
- Team motivation
- Employees evaluation
- Employees promotion