Aneta Bura

Main responsibilities:
People management & leadership
- managing people on different positions (from Assistant to experienced Brand Manager) – via leadership, coaching and on-the-job training to enable them to achieve operational excellence in marketing and further develop within the organisation
Media management
- responsibility within Sandoz marketing team for media strategies development and media coordination
- aligning media trading policy for each year with main stakeholders
- evaluating media house performance
Category / brand management and ATL brand support
- developing long term strategy and communication
- driving growth of key products and generate new growth ideas
- delivering financial targets for main brands
- developing consumer communication: TV, digital, radio, in-store
NPDs development
- launching new products with strong consumer communication (Heartburn – Ortanol Max, Migraine – Migea, Wound care – Altabactin)
- developing new products based on the product consumer needs, product concept and company (Calm&Sleep - Neopersen Forte)
BTL and market research projects
- developing BTL campaigns for Pharmacies and Doctors
- designing and perform research projects