offline

Ryszard Lalik

Zobacz pełny profil

Doświadczenie i referencje

Obowiązki:: Medicover brand market positioning refreshment, implementation of new positioning and brand communication in co-operation with new advertising agency (pitch organization); Medicover Hospital communication strategy elaboration (first multiprofile private hospital in Poland), new BTL materials implementation, elaboration and implementation of new corporate offer marketing communication.
Medicover franchise offer development – i.e. elaboration of franchise package - health care establishment profile, operations manual, pattern of standard agreement, offer concept tests, franchisee profile design, candidates assessment form development, communication concept development.

Obowiązki:: Head of Marketing Section– companies: Winterthur Life Insurance Company, Winterthur Pension Fund, Winterthur Non – Life Insurance Company. Since 2006 additionally: Product Manager (Pension Fund).
Back branding: Credit Suisse Life & Pensions Group in Poland (after 3 years company came back to Winterthur brand). Rebranding launch – introducing AXA brand on the market-ATL communication campaign preparation.

Firma:: Commercial Union Polska - Towarzystwo Ubezpieczeń Ogólnych SA (AVIVA) (od 2002-05 do 2005-08)

Obowiązki:: Setting up a Marketing Section, creation of marketing activities plan, budgeting and execution of every marketing activity within non-life company – especially insurances designed for individuals

Obowiązki:: Communication between bank and it’s customers. Products sells support ; all market segments- individuals (mass market, Personal Banking), small and medium enterprises, corporate customers, strategic customers. Year Promotion Plans preparation – schedules, budgeting, choosing of most suitable target groups for promotional activities, choosing the best communication channels- such as ATL, BTL, POS, events; development of mailing activity, loyalty programmes for existing and potential customers. Cooperation with advertising agencies, media houses, researching agencies, printing houses. Joint promotions with financial and non-financial institutions and companies, bundle offers, cross-selling promotions. Working out communication standards for each market segment. Promotional materials preparation such as folders, brochures, posters, etc. Budget analyse, responsibility for promotion activity effectiveness

Obowiązki:: Responsible for product groups promotion: payment cards, settlement products, loans and credits (mass market) – tactical campaigns ATL/BTL, POS materials, competitions, joint promotions. Launching campaigns: House Saving Founds, Mortgage, Christmas Loan, VISA Classic Charge Card. Leading internal marketing courses for branch employees, internal manual elaboration: “Methods and techniques of bank products and services selling”.

Uczelnia:: Akademia Ekonomiczna im. Karola Adamieckiego w Katowicach (1993-10 - 1997-05)

Zobacz stronę uczelni »

Przebyte kursy:: •International Marketing Achievement Award (ING Group international management development programme) – Tilburg Institute of Advanced Studies – Tilburg University,
•Overhead Value Analysis course – member of the team that introduced cost reduction project in ING Bank Śląski Head Office
•participation in seminary: „Merlin. Advertising in Poland” – Eskadra, Zakopane
•participation in seminary: „Megalit. Integrated marketing” – Eskadra, Zakopane
•workshop: „Creativity training. Brainstorming” – Athena, Warsaw
•participation in seminary: „Leading of effective advertising activity” – AKK, Warsaw
•participation in workshop: „Techniques of selling and negotiations with domesticand foreign companies”