Renata Kościuk

Licensing Manager, The Walt Disney Company Polska Sp. z o.o.

Doświadczenie zawodowe

The Walt Disney Company
Licensing Manager
- Managing Toys and CE licensing business in Poland, Ukraine and Baltic states
- Negotiating of all local licensing contracts inc. sales targets, marketing activities, product range plan
- Executing contractual obligations
- Supervising the creation of product ranges together with Product Development Team
- Responsibility for annual categories revenue
- Conducting sell-in presentation for licensees and retailers
- Monitoring finance performance and forecasting process of the licensees
- Cooperating with retail team in order to ensure synergy in all trade related activities
- Identifying and utilizing new business partners
- Setting up distribution for foreign licensees in all markets
- Developing new product categories in order to cover gaps existing in the markets
- Cooperate closely with head-office to execute the company franchise strategy
LEGO Polska Sp. z o.o.
Marketing Manager
- Defining the communication strategy and marketing campaigns for LEGO product lines
- Planning and supervising the execution of marketing campaigns for all LEGO product lines
- Allocating and monitoring the marketing budget
- Co-operating closely with the sales forece in order to meet the sales target and respond to the market specific needs
- Preparing individual in-store/trade marketing solutions for customers
- Presenting the products and the marketing strategy to customers: KA and distributors
- Setting up and negotiating with co-promotions partners
- Co-operating with marketing and PR agencies

Specjalizacje

Marketing
Zarządzanie marketingiem

Grupy

Depeche Mode
Depeche Mode
Grupa poświęcona twórczości Depeche Mode i Recoil. Część projektu internetowego 101DM.
Green Tea
Green Tea
Dla miłośników i smakoszy zielonej herbaty...
TANIEC
TANIEC
Zapraszam wszystkich którzy nie mogą usiedzieć, jak gra muzyka: walc, salsa, cha-cha, jive, funky, taniec brzucha czy cokolwiek innego:-)
Weekend za miastem
Weekend za miastem
Weekend za miastem......we dwoje, z rodziną, w gronie przyjaciół,jeziora, lasy, wschody i zachody słońca......
Zielona herbata
Zielona herbata
Grupa dla miłośników zielonej herbaty...