Magdalena Konarska

Responsible for the major communication & marketing activities for HEM, with a main focus on: Ferrum brand building, developing and promotion of new Ferrum products like: Hypsos, Oor, Erco. Preparation of many diverse marketing, advertising and promotion materials including Social Media. Additionally responsible and constantly supporting internal and external communication.

Responsible for PR, communication & marketing activities for Victorinox in Poland with a main focus on:
Social Media - (Facebook for both: Victorinox and Wenger brands-posts content, web sites: https://www.victorinox.com/pl and https://www.wenger.ch/pl translations and an up-date), reports preparation
PR - (press information, contacting press: editors, journalists, opinion leaders also influencers, bloggers), constant cooperation and supervision of PR agency, preparation and verification of PR monthly reports
Marketing – Product Launches execution, newsletters, promotions with partners shops, also involved in advertising activities like adverts in main press titles, sponsorship billboards for TV, media campaign in TV, OOH,
Trade - preparation and production of printed materials used to support Vx sales department (booklets, leaflets, roll-ups, posters) and partners shops (logos, graphics for shop displays, posters etc), involved in local fairs and events organisation,
Budget planning, controlling & Constant Co-operation with Victorinox headquarters in Switzerland and supporting Marketing Manager Poland on a daily basis.
From March 2020 responsible for all Marketing Manager duties

Responsible for all PR, communication & marketing activities for Arch Magic Studio of Architecture, with a main focus on promoting achievements of Paweł Wiktor Graliński, Polish architect, renowned specialist in planning & design of mixed- used developments, commercial and entertainment centers in Poland & Europe, a founder of Arch Magic Co.

Responsible for the entire communication & 360 degree marketing activities in 3 main Panasonic co.
clusters: 17 countries.
With a stronger focus on : Poland, Hungary, Slovenia, Czech Rep., Romania, Bulgaria and Croatia

• responsible for ATL & BTL communication in Poland and Baltic countries: Latvia, Estonia, Lithuania,
• planning, co-ordinating, successfully developing all ATL& BTL communication and marketing strategies in Poland & Baltic countries,
• developing and managing trade marketing activities in Poland and Baltic countries supporting sales (such as: creating of shop displays for products like Viera TV sets, Lumix cameras, HD camcorders, Headphones etc, constant supervision and supporting it’s implementation process; creating smaller POP materials for shops, advertising materials) according to Co. guidelines,
• managing and supervision of: photo events, fairs, Panasonic conventions,
• preparation and realisation of advertising campaigns and promotions, later evaluation of all media results,