Łukasz Zaleśny

Led, scheduled, manged and evaluated brand communications strategy projects and teams to develop integrated marketing experience across all touch points.

Analysed, organized and synthesized research findings into presentations to determine meaningful insights, identify brand challenges, develop brand strategy and creative solutions.

Designed and facilitated successful presentations and workshops for senior executive level clients, including new business pitches.

Worked together with key account executives to achieve annual revenue goals by building and running complex products in area of research, analytics and strategy.

Managed team of 2 strategy and insights experts.

Led the strategy and execution of integrated digital marketing solutions based on market specific industry and target customer information for specified clients, including paid, owned and earned media, desk research, analysis, ad concepts and creative solutions.

Developed consumer lifecycle strategies to acquire, engage and retain new and existing customers across all digital touch points: SEO, SEM, display, performance marketing, email marketing, social media, blogs, WOMM, mobile, landing pages.

Coordinated local and international projects with partners from European countries and India. Scope of work included developing websites, content management systems and online creatives. Worked with design and IT departments.

Built and executed marketing campaigns for online publisher brands to specific target market audiences, including briefing, market research, competition monitoring, digital metrics analysis, trends watching, copywriting, content creation, web development.

Contacted with prospective companies for possible advertising products showcase opportunities. Cooperated with subcontractors.