Umiejętności
Marketing B2B
Architektura marki
Client Development
CRM
Digital Marketing
Event Management
Event Marketing Strategy
Marketing
Project Management
Strategic Communications
Planowanie strategiczne
Strategia
Business Developement ,
Języki
angielski
biegły
Doświadczenie zawodowe
Właściciel
WISEKAT KATARZYNA ATAMAN - FREELANCER
- To prepare marketing communication strategy for clients from various industries (among others FMCG, Food, Pharmaceutical, Logistics, Fashion, Telecommunication, Financial)
- To manage various projects: events, advertising campaigns, e-mailing campaigns, website planning and implementation, online campaigns, social campaigns, multichannel campaigns
- To prepare research and analyses, benchmarking
- To develop presentations and offers
- To manage various projects: events, advertising campaigns, e-mailing campaigns, website planning and implementation, online campaigns, social campaigns, multichannel campaigns
- To prepare research and analyses, benchmarking
- To develop presentations and offers
Marketing Manager
Kancelaria prawnicza Bird & Bird Maciej Gawroński sp.k.
- To develop and deliver marketing strategy for the firm – communication plan, promotion, product and services marketing. Overseeing execution
- To identify and recommend new business and promotion opportunities
- To prepare research and analyse marketing data to choose preferred activities for the firm
- To shape the tone of voice and messaging that build the firm's profile locally in Warsaw office, internally within Bird & Bird’s network across 27 offices worldwide, and externally
- To liaise with the international marketing team to align messaging and share best practice across various markets: projects coordination, engaging in international initiatives, reporting to International Head of Marketing and Business Development weekly
- To oversee PR communication for Warsaw office
- To manage events (seminars, conferences, celebrations), including organisation team integration trips in Poland and abroad
- To maintain and care for client relation (gifts, meetings, celebrations with key clients)
- To develop marketing materials (pitch pack, brochures, flyers, posters, stands, other)
- To plan and oversee the marketing budget
- To manage subcontractors (advertising agencies, PR agencies, etc.) and partner firms (various industry chambers, embassies, conference organisers, etc.)
- To coordinate workflow across project teams (lawyers, support teams, partner firms)
- To identify and recommend new business and promotion opportunities
- To prepare research and analyse marketing data to choose preferred activities for the firm
- To shape the tone of voice and messaging that build the firm's profile locally in Warsaw office, internally within Bird & Bird’s network across 27 offices worldwide, and externally
- To liaise with the international marketing team to align messaging and share best practice across various markets: projects coordination, engaging in international initiatives, reporting to International Head of Marketing and Business Development weekly
- To oversee PR communication for Warsaw office
- To manage events (seminars, conferences, celebrations), including organisation team integration trips in Poland and abroad
- To maintain and care for client relation (gifts, meetings, celebrations with key clients)
- To develop marketing materials (pitch pack, brochures, flyers, posters, stands, other)
- To plan and oversee the marketing budget
- To manage subcontractors (advertising agencies, PR agencies, etc.) and partner firms (various industry chambers, embassies, conference organisers, etc.)
- To coordinate workflow across project teams (lawyers, support teams, partner firms)
Group Account Manager
- To build strong client relationships at the highest level
- To help identify and convert new business opportunities
- To plan and execute the sales plan
- To support the account team in the delivery of their objectives
- To develop client specific strategies and associated tactics to drive client value
- To manage crisis situations, mitigate risks, negotiate solutions
- To develop a strong understanding of clients’ marketing and business objectives and drive high-level strategic plans and objectives
- To maximise revenue from each client and ensure clients are retained
- To monitor profitability and act accordingly
- Team management
- Business development – active search for new clients and opportunities, to oversee pitch and sales presentations
- To help identify and convert new business opportunities
- To plan and execute the sales plan
- To support the account team in the delivery of their objectives
- To develop client specific strategies and associated tactics to drive client value
- To manage crisis situations, mitigate risks, negotiate solutions
- To develop a strong understanding of clients’ marketing and business objectives and drive high-level strategic plans and objectives
- To maximise revenue from each client and ensure clients are retained
- To monitor profitability and act accordingly
- Team management
- Business development – active search for new clients and opportunities, to oversee pitch and sales presentations
Strategic Leader
- To create long-term promotion strategies for clients (campaign strategies, communication plans, etc.)
- To monitor market, competitors activity, analyse client needs and provide recommendations accordingly
- To provide brand/market/client analysis and support on new opportunities, strategic initiatives, business development, competitive landscape, cross-business segment opportunities, benchmarks
- To develop pitch presentations for key clients and oversee pitching/sales process and materials development
- To participate and develop recommendations for client’s marketing plans
- Key role in identifying attractive initiatives, trends, possible development areas for the firm, new products or services
- To monitor market, competitors activity, analyse client needs and provide recommendations accordingly
- To provide brand/market/client analysis and support on new opportunities, strategic initiatives, business development, competitive landscape, cross-business segment opportunities, benchmarks
- To develop pitch presentations for key clients and oversee pitching/sales process and materials development
- To participate and develop recommendations for client’s marketing plans
- Key role in identifying attractive initiatives, trends, possible development areas for the firm, new products or services
Senior Strategic Planner
- To create long-term promotion strategies for clients (campaign strategies, communication plans, etc.)
- To monitor market, competitors activity, analyse client needs and provide recommendations accordingly
- To provide brand/market/client analysis and support on new opportunities, strategic initiatives, business development, competitive landscape, cross-business segment opportunities, benchmarks
- To develop pitch presentations for key clients and oversee pitching/sales process and materials development
- To participate and develop recommendations for client’s marketing plans
- Key role in identifying attractive initiatives, trends, possible development areas for the firm, new products or services
- To monitor market, competitors activity, analyse client needs and provide recommendations accordingly
- To provide brand/market/client analysis and support on new opportunities, strategic initiatives, business development, competitive landscape, cross-business segment opportunities, benchmarks
- To develop pitch presentations for key clients and oversee pitching/sales process and materials development
- To participate and develop recommendations for client’s marketing plans
- Key role in identifying attractive initiatives, trends, possible development areas for the firm, new products or services
Specjalizacje
Marketing
Kampanie marketingowe/Eventy
Marketing
Komunikacja marketingowa
Marketing
Marketing internetowy i mobilny
Marketing
Zarządzanie marketingiem
Reklama/Grafika/Kreacja/Fotografia
Zarządzanie reklamą
Zainteresowania
- Motorcycles, travel, cats and skiing
Inne
REFERENCES
- Available on request
- Available on request
Grupy
ABY POMÓC W 48 GODZIN
Grupa ta ma na celu umożliwienie jej uczestnikom szybkie reagowanie na wzajemne potrzeby, nie tylko w wydaniu biznesowym. W założeniu skierowana do jak najszerszego ogrona osób, gdyż nigdy nie
Business Marketing
Marketing Sekrety. Social Media Marketing. Marketing wirusowy, marketing szeptany, event marketing, experiential marketing, guerilla marketing, marketing doświadczeń, content marketing.
graphic design
Grupa zajmująca się projektowaniem graficznym.
Identyfikacja wizualna, plakat, typografia oraz inne dziedziny sztuki użytkowej.
Last Minute
Planujesz urlop? Dobrze trafiłeś :) Złap okazję last minute, zapytaj o szczegóły i organizację na poszczególnych kierunkach, śledź aktualną ofertę, znajdź towarzysza podróży.
Marketing Interaktywny
Grupa dla osób zainteresowanych tematyką dynamicznie rozwijającej się branży IT i Nowych Mediów
Mój Własny Biznes
Dla wszystkich, którzy marzą aby otworzyć swój własny biznes lub już go mają. Pomysły, porady itp.
Niezneurotyzowani Koci Niewolnicy
grupa dla osób szczerych i otwartych, którzy chcieliby porozmawiać o wszelkich aspektach posiadania zwierząt, w szczególności kotów, a jednocześnie nie są uczuleni na punkcie własnego ego i odporni na
Ochota
*** Grupa dla byłych, obecnych i przyszłych Mieszkańców i Sympatyków warszawskiej Ochoty *** Zapraszamy :)