Kasia Bauer

Uprzejmie proszę o określanie dolnej granicy warunków finansowych przy przesyłaniu ofert pracy i zapoznać się (chociaż w minimalnym stopniu) z zawartością profilu w przeciwnym razie można nie uzyskać odpowiedzi. / Please include salary's bottom limit when sending job offers otherwise you might not get a reply from me.

Hi, nice to see that you are viewing my profile :). Here is a bunch of information I have provided for you:

Company:













I can provide you with SEM (SEO&PPC) services.

The internet started for me in the late 90s with a dial-up modem and a 166MH Pentium with 32MB RAM :). My excitement over computers slowly directed to the World Wide Web and marketing. I started my career in search engine marketing in June 2006 in Prague, Czech Republic. Through years I found my own place in this vibrant and amazing market. Currently I am successfully taking advantages of search marketing opportunities in Poland as a SEO & PPC specialist.

There are some thoughts I found valuable during my years in SEM:
* What you learn is never enough and there is always something new out there.
* You need to stay in touch, stay informed all the time cause it is easy to miss some important information and get quickly out of date.
* You can not learn everything from top to bottom – you have to test, test and test.
* When you say that nothing can surprise you, it does.
* The most important visitors are returning visitors, the best clients are the ones that spread information about your products.
* If you are not passionate about your topic or branch you probably will not be successful on the Web.

Here are some things I can help you with:

PPC
* Managing small PPC campaigns – I have created and managed big amount of campaigns for small and average business in multiple branches.
* Managing big PPC projects.
* I can provide this service both in English and Polish (can get you good contact to create campaigns in Czech).
* Managing PPC campaigns in ad systems: Google AdWords, OnetBoksy, WP Boksy, Yahoo! SM.
* Extensive keyword research with use of leading analytics tools.
* Finding niche keyword markets.
* Creating compelling Ad copies.
* Auditing PPC campaigns.
* Implementing conversion tracking and providing meaningful data.
* Training PPC administrators.
* Optimizing campaigns for better quality and ROI.
* Creating quality content and structure for landing pages for PPC campaigns.
* Using AdWords Editor for implementing multiple changes and managing complex campaigns.
* Monitoring big numbers of campaigns for different clients, branches.
* Analyzing campaign data with ClickTracks, Google Analytics.
* Troubleshooting and solving tricky problems related to PPC.
* Managing a PPC project and the team involved.

SEO
* Analyzing traffic and clickstream data with leading analytics software.
* Providing understanding of data through deep, extensive cause and effect analysis.
* Creating lists of keywords adequate for a particular web property with a regard for it is goals.
* Creating extensive keyword analyses based on a competition environment and current situation.
* Analyzing web properties and preparing SEO analyses (on-page and off-page factors)
* Writing content for SEO
* Creating long term SEO and online marketing strategy.
* Implementing changes in terms of SEO or redoing the whole website in a SEO friendly and semantic way.
* Managing SEO projects and people involved.
* Implementing linkbuiling and creating linkbuilding strategy.
* And more :)

Webdesign:
I can create a graphic project, implement it using HTML + CSS and market it on the Web. When I am creating a web property from scratch these things are on my mind:
* Logic and simple structure.
* Usability – ease of navigation, giving answers to the user question, making it simple and fun to interact with.
* Accessibility – Giving access to the content both for disabled people and search engine robots. Smart use of technologies like JavaScript, Flash.
* Web semantics (yes, I know what microformats are :))
* Search engines.
* Marketing & Sales.

I am also knowledgeable in fields like copywriting, social marketing, blogging.
* Creating screencasts, tutorials.
* Writing corporate press releases, blog posts.
* Creating quality content.
* Interacting with web communities. I am a bloger since 2005. My most known work was at magiczne.seoisem.pl. I'm not an author there, anymore.
* I'm active at social sites like blip.pl, twitter, usergroups, forums and more.

Search engine marketing pushes me to be well acquainted with many aspects that connect the Internet with marketing and successful business. Online marketers have to be in touch with technology (HTTP servers, domain industry) and social fields and changes around us (permission marketing, pro-consumers).

Here are some of my more personal likes and dislikes:

I can administrate and manage for my own use these OS'es: Mac OS, Microsoft Windows, Ubuntu Linux.

Some software I use in a daily basis:
* Mozilla products.
* OpenOffice (not on a daily basis - MS Office, iWork).
* GIMP user and some knowledge about Corel and Photoshop.
* Jabber user.

I do not have any problem with using new or less popular software solutions.

Being abroad made me take a part in some localizing projects:
* localizing SEO friendly CMS from small sites.
* Localizing SEO friendly blog CMS.
* Localizing and taking a part in creating a PPC system
* Localizing online WYSIWYG for creating websites.
* In my free time I like to create subtitles for movies and translate TED talks.

Also a big Star Trek and Star Gate and Star Wars fan :).

I am very opened for potential cooperation or job offers. None business relations are also very welcome. You can contact me, anytime.