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Ivan Hernandez

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Ivan Hernandez

Inbound Marketing Strategist, Business Development Advisor, University Lecturer

Miejscowość:
Warszawa, mazowieckie
Strona www:
NetMaszyna
Grey Group
Branże:
Internet/E-Commerce
Kadra zarządzająca
Marketing/Reklama/Public Relations
Podsumowanie zawodowe:

Inbound Marketing Strategist

I am currently Social Media Marketing Director at NetMaszyna, a full services internet marketing consultancy. Additionally I am currently Strategic Development Advisor to the Managing Board at Grey Group Poland, Responsible for developing and implementing new business development strategies for all the companies part of the Grey Group in Poland.

Grey Group Poland includes:

- Grey Warszawa: Full Service Advertising
- Testardo Gram: Full Service Advertising
- Argonauts: Internet / New Media
- Cohn&Wolfe: Public Relations

Entrepreneur

Founder of Improvo Group, an organization which main focus is to help individuals and organizations improve their performance. Improvo Group is conformed by two business units:

- Improvo Consulting: Performance Improvement Advisory in the areas of Business Development and Career Development.

- Improvo Development Events: Seminars and Micro-conferences

University Lecturer

I am currently a lecturer at Kozminski University (the number one Business School in Central Eastern Europe*). My approach to teaching is practical and based on sharing with students best practices learned from my several years of multinational and multicultural professional experience in seven different countries.
* Financial Times Ranking 2009

Keynote Speaker

I mainly speak to businesses, networking groups and associations on the power that inbound marketing and social media can have on building their personal brand and their business. I also speak in other topics related to Collaboration, Personal Effectiveness, Business Development, as well as Networking and Relationship Building.

Specialties
Social Media,
Strategic Marketing,
Inbound Marketing,
Personal Branding,
Personal Productivity,
Relationship Building,
Business Development,
Public Speaking,
Management Training


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Doświadczenie i referencje

Firma:
Grey Group Polska (od 2011-09)
Stanowisko:
Strategic Development Advisor to the Management Board
Obowiązki:
Responsible for developing and implementing new business development strategies for all the companies part of the Grey Group in Poland.

Grey Group Poland includes:

- Grey Warszawa: Full Service Advertising
- Testardo Gram: Full Service Advertising
- Argonauts: Internet / New Media
- Cohn&Wolfe: Public Relations
Firma:
NetMaszyna (od 2010-09)
Stanowisko:
Social Media Marketing Director
Obowiązki:
Responsible for the Social Communications Marketing Division.

NetMaszyna specializes in:

Content Marketing
Social Media Strategy
SEO
Copywriting
E-commerce
Mobile applications
Google Adwords Campaigns
Email Marketing
Online Presence Management
and much more ....
Firma:
Kozminski University (od 2008-10)
Stanowisko:
Lecturer
Obowiązki:
Lecturer at the BBA and MBA programs conducted in English.

Courses:
"Principles of Internet Marketing"
“Career Planning and Networking”
“Selling Ideas, Selling Products, Selling Yourself”
"Report Writing and Presentation Skills"
Firma:
Improvo (od 2008-05)
Stanowisko:
Executive Director
Obowiązki:
Responsible for leading the organization, building professional relationships on the market, developing and maintaining client relationships, creating and delivering learning and development programs and providing advisory services in the areas of career planning, organizational and personal effectiveness.
Firma:
Brand New Heaven (od 2011-05 do 2011-08)
Stanowisko:
Strategic Development Advisor
Obowiązki:
Responsible for developing the agency's inbound marketing practice.

Brand New Heaven is a group of experienced professionals creating an outbound & inbound marketing agency.
Being focused on new media and social opportunities in networking its key services are advertising strategies, creative services, promotions & production.
Firma:
Korn/Ferry International (od 2005-09 do 2008-04)
Stanowisko:
Associate
Obowiązki:
Responsible for for executing the entire recruitment process of senior-level executives in industrial, financial services, consumer goods and advanced technology sectors.
Main responsibilities included: market research, search strategy development, target company identification, name generation, complete candidate development, behavioral-based interviews and reference checking.
Firma:
MTV Networks Polska (od 2005-07 do 2005-08)
Stanowisko:
Programme Operations Coordinator
Obowiązki:
Responsible for Cue Sheet Information Management.
Working cross-functionally with the Production, Programming, Marketing, PR and Legal departments.
Firma:
MTV Networks Polska (od 2004-06 do 2005-06)
Stanowisko:
PanEuropean Sponsored Promotions Coordinator / Graphic Scheduler
Obowiązki:
Responsible for adaptation, delivery and planning of the transmission of all programs and promotion spots for all Pan-European sponsored campaigns in Poland.
Working cross-functionally with the Production, Programming, Marketing, PR and Legal departments.
Firma:
EVIP Business Consulting Group (od 2003-06 do 2003-09)
Stanowisko:
Market Analyst (intern)
Obowiązki:
Research, data collection and analysis, monitoring of market trends, project execution, development of projects and presentation of company’s offer to its clients.
Firma:
Polish Red Cross (od 2002-06 do 2002-09)
Stanowisko:
Care Corps Executive (intern)
Obowiązki:
Development of co-marketing and co-branding programs and campaigns for the Care Partners Network.
Taking part in the preparation of the Care Partners Finance Commission Report (Direct cost rates of charitable organizations).
Firma:
Club Med (od 1995-06 do 2000-08)
Stanowisko:
Division Manager
Obowiązki:
Member of the Sports Division. Responsible for directing the resort’s Circus program (Developing and leading the division as well as managing, supervising and training teams of circus arts performers/instructors) with special focus on achieving outstanding customer service.

Edukacja

Uczelnia:
Bradford University School of Management (2006-09 - 2008-12)

Zobacz stronę uczelni »

Kierunek:
Business Administration
Poziom studiów:
MBA

Informacje dodatkowe

Przebyte kursy:
Several courses and seminars on: Sales Development, Leadership, Effectiveness, Time Management, Coaching, Executive Search Methodologies, Interviewing on Personal Competencies, Sourcing, Project Management, Management, Negotiations.
Organizacje:
Polish National Committee for UNICEF, Gerson Lehrman Group, Human Capital Institute, International Society for Performance Improvement, Polish Human Resources Management Association - Polskie Stowarzyszenie Zarządzania Kadrami
Języki:
Spanish – Mother tongue
English – Fluent
Polish – Advanced
French – Conversational
German – Basic
Hobby:
Connecting, Networking, Relationship Building, Social Media, Inbound Marketing, Human Capital, Talent Management, Talent Development, Career Development, Knowledge Management, Management, Knowledge, Continuous Learning, Public Speaking, Marketing, Business Contacts, Business, Politics, Global Warming, Music, Cinema, News, Extreme Sports, Snowboarding, Water-skiing, Slalom, Windsurfing, Scuba Diving, Football, Circus Arts, Flying Trapeze
Inne:
Keynote speaker and social media evangelist

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