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Dino MetaxasDigital and Direct Marketing Manager at Pernod Ricard Poland
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Doświadczenie i referencje
- Firma:
- Pernod Ricard Wyborowa S.A. (od 2010-02)
- Stanowisko:
- Digital and Direct Marketing Manager
- Obowiązki:
- I am currently employed at Pernod Ricard Wyborowa S.A. Poland to develop and lead all Digital and Direct marketing communications throughout all major Pernod Ricard brands in Poland (Absolut, Wyborowa, Luksusowa, Ballantine's, Jameson, Chivas Regal, Malibu, Jacob's Creek, Havana Club). Pernod Ricard Poland within one year has managed to become the number one digital marketer within our sector (social media, search, eCommerce) and have won several internal awards for effectiveness on the Jacob's Creek and Jameson brands.
I am also part of the global digital task force. This task force includes the top digital heads of Pernod Ricard globally. The aim of this group is to assist and promote digital marketing activities throughout the group for all Pernod Ricard Brands. Key projects, which I am a part of include development of the Ballantine’s global digital strategy and the development of our global intranet platform.
- Firma:
- Adv.pl (od 2009-02)
- Stanowisko:
- Business Development Director
- Obowiązki:
- To Boldly succeed as no other has done before :-)
Success stories at Adv.pl included:
- Client pitch wins with Timex, Empik School and Xtech.
- Successfully closing a partnership deal with the largest global Augmented Reality provider - Total Immersion (www.t-immersion.com).
- Firma:
- MRM Worldwide Sp zo.o. (od 2006-12 do 2008-12)
- Stanowisko:
- Business Develpoment Director
- Obowiązki:
- (Dec 2006 – Oct 2008) Business Development Director: MRM Worldwide (McCann Worldgroup)
Employed by MRM Worldwide Sp zo.o. (part of McCann Worldgroup). I was responsible for several key growth areas of the companies business.
• Managing and actively developing the growth of the companies local new
business, managing and winning new business pitches.
• Development of new products and services.
• Development and head of the Center of Excellence (network resource center) for the EMEA region.
Business successes included: Impactor Award for the most prestigious interactive agency for 2007. The award was given in account to the highest number of new business wins for 2007. My departments new business wins for 2007 include LOT Polish Airlines, Makro Cash and Carry Polska, Eniro (Panorama Firm), Polskapresse, Zagiel (financial services), Luksusowa Vodka, Gillette, Duracell and Cadbury Wedel.
- Firma:
- Ogilvy Interactive (od 2002-01 do 2006-12)
- Stanowisko:
- Manging Director
- Obowiązki:
- Hired by the worldwide network-advertising agency OgilvyOne’s new media unit OgilvyInteractive. My job was to setup and manage successfully the new media unit OgilvyInteractive. Within two years OgilvyInteractive built a powerful product and client base being profitable in year one of operations. Today OgilvyInteractive consists of a solid team of professionals ranging from account managers, programmers, designers, to creative/art directors.
Some of OgilvyInteractive’s key success factors were made by:
• Developing and improving the resource base of the organization to encompass a comprehensive marketing and sales strategy and overseeing and planning the implementation of these activities.
• Monitoring, evaluating and effective management of the working capital in the new division.
• Development of new products and services to those, which include OgilvyInteractive, InteractiveStudio and Ogilvy Mobile services.
• Development of a new Interactive client base to those of whom which include: LOT Polish Airlines, Motorola, SAP, IBM, British American Tobacco (Vogue, Pall Mall), GSK, DHL International, Ford, P&G, Gillette (Braun, Duracell, Gillette), GE Capital Bank, Chiquita, Castrol, Cocal-Cola (Sprite).
- Firma:
- 1 to 1 Magic I.D. (od 2001-02 do 2002-10)
- Stanowisko:
- Business Development Director
- Obowiązki:
- Responsible for the development of new projects in Poland. My job was to open and develop a new division, which was called Magic I.D. The new division’s role was to assist 1 to 1 Magic in building their products marketing and Internet communications creatively and strategically. In addition to this the new division, Magic I.D. also developed a new client base, which increased overall revenues in the company by 20 %.
- Firma:
- Hicom Poland (od 1998-01 do 2000-12)
- Stanowisko:
- Sales & Marketing Director
- Obowiązki:
- Being responsible for the sales & marketing in Poland, I was tasked with improving the sales and current client base of the operation. Since commencing this role, the turnover of the organization had increased over 200% and an earnings growth of 50% consecutively.
This was achieved by developing and expanding the company’s product portfolio and infrastructure to include a dynamic new media unit.
Edukacja
- Uczelnia:
- Red River College (1995-01 - 1998-01)
- Kierunek:
- Marketing & Management
- Poziom studiów:
- studia podyplomowe
Informacje dodatkowe
- Przebyte kursy:
- Many...
- Języki:
- Fluent Polish / Fluent English
- Hobby:
- Running, Tennis, Squash, Hockey and golf
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