Anna M Adamowicz

reporting to Marketing Manager Whisk(e)y and White Sprits Liqueurs
- Responsible for development of short and long term brand strategies for Smirnoff and Gordon’s Brands in Europe Partners' Markets (CEE and CIS countries)
- Delivered 2020 Gin Strategy for EPM, with focus on Gordon’s Dry Gin, aiming to set Diageo as a number one player overcoming current leader. F16 execution brought +10% volume sales growth
- Collaborated with Global/Western European marketing teams to develop inspiring and effective growth drivers based on local and global insights rooted in BTS and Nielsen data/research
- Collaborated with Innovation Team on new product developments for Smirnoff brand
- Supported EPM Country Managers and new established Commercial Planning and Activation Team in delivery of annual business targets (with focus on Market Shares and %GM) via supporting Distributor’s Marketing teams in development and execution of successful annual brand plans
- Motivated, mentored and empowered Distributor’s Marketing Teams in the development and execution of superlative marketing plans
- Supported Distributor’s Marketing Teams in localizing global/regional communications and creative briefs in based on local insights
- Led Distributors’ Teams in successful localization and execution of Smirnoff Global Growth Drivers through the line – “We Are Open” campaign for Bulgaria - OOH, Digital, On and Off-Trade -
“Festivals Starts Here” in Serbia & Montenegro - Digital, Festivals (EXIT, Sea Dance, Love Fest), On and Off-Trade – gained Global Brand Team sponsorship, delivered over 4MM reach and 150k unit served during Festivals