Ania Bachulska-Kossek

Responsible for Pain Category (Voltaren&Excedrin) and development of 2-4 direct reports (SBM&JBM):
1. Preparing Annual Strategic Plans and Communication Integrated Planning,
2. Setting and executing 5Y Strat Plan,
3. ATL& BTL development,
3. Preparation and execution of one of the biggest in OTC in Poland digital campaign for Excedrin,
4. Leading cross-Agency Teams and close cooperation with Global Teams (Poland – key market
for Voltaren and first market in Europe which launched Excedrin MigraStop),
5. Leading marketing research (qual&quant).

Results:
1. Voltaren is the fastest growing OTC brand (MAT03/2015 +26% vs. market +8%); 3YCAGR +17,
2. Commercial innovations: “Voltaren Max Rozruszaj Stawy” program (Effie award and Global best
practice),
3. Communication Integrated Plan for Voltaren 2015 selected as best practice in Europe,
4. Local claims development adapted globally,
5. New business model recommendation&implementation on Excedrin resulted with P&L
improvement (YTD consumer results in line with TGT).

Responsible for Derm brands (Fenistil, Venoruton& Lamisil): managing 7 countries; new positioning development for Venoruton Forte.

Responsible for Cough Cold and Respiratory Category (5 brands: Theraflu, Otrivin, Orofar, Sinecod&Pulmex):
1. ATL and BTL communication preparation (development of new TV campaign for Theraflu
resulted with Effie award; Sinecod&Orofar TV activations),
2. Development of commercial innovations (Theraflu ExtraGrip 14counts – economy pack launch,
Orofar Max big pack),
3. New product launch (Otrivin Duo),
4. 5Y Strategic Plan preparation for all the brands,
5. Planning and budget management,
6. Market analysis,
7. Cooperation with TM department (participation in the meetings with the biggest customers),
media house and creative agencies.

Responsible for Danonki/Danio and managing 1 direct report:
1. Creation of brand strategy,
2. Development of ATL and BTL communication,
3. Planning and budget management,
4. Research coordination,
5. New products launch (new flavours and brand extensions),
6. Cooperation with TM department& leading cross-functional teams.