Agnieszka Wolanska

Marketing Mix Modelling Client Lead (Esprit, Deutsche Telekom, Red & Blue)

Online/digital marketing projects for Microsoft and start-up companies

B2C and B2B market research projects in Austria, Germany and Switzerland

Lead of fundraising campaigns & analysis

Scope:

Supervision of research projects between students and companies
Social media planning and content management
Organisation and representation at the educational fairs around Europe
Events management (study trips, media events)
Lecturer in: brand management, consumer behaviour, marketing research, international communications strategy, international sales and marketing

Function: Freelancer Marketing Research Director

Companies in Vienna: Mindshare and United Nations Industrial 09/2009 – 01/2011
Development Organisation

Companies in London: Research International, GfK, 07/2007 – 06/2009
Mott Macdonald, Millward Brown, Hall and Partners, 2CV

Scope:

Lead of strategic research and marketing projects for B2B & B2C clients, like Procter and Gamble, Kellogg’s, T Mobile, HSBC, Vodafone and British Airways
Development and management of project schedules, budgets along with the design of moderator guides and surveys
Formulation of analysis plans and outcome presentation
Scheduling and coordinating internal and external resources
Team leader – up to 5 people
New business development including proposal writing and the evaluation of key projects between business partners

Scope:

Lead and supervision of online (social media) and print marketing campaigns with sales activities, followed up by results measurement and monitoring
Planning and management of marketing budget
Creation and publication of all marketing materials
Overall responsibility for brand management and corporate identity
Events management (career fairs, BBC events)
Working closely with design & media agencies
Team leader- up to 3 people

Major Clients: New South Wales Government, Kellogg’s, Unilever, DANONE and Virgin Mobil
Scope:
Lead of qualitative and quantitative advertising and brand management projects for: Kellogg’s- ad hoc (pre) testing; Unilever and Campbell’s: online and offline advertising tracking and brand health management; Virgin Mobile: logo and brand design; New South Wales Government: segmentation projects
Project lead of Asia Pacific marketing and research initiatives

Thanks to this position, I developed analytical and presentation skills. I contributed to reshaping some of the Henkel and Schwarzkopf brands along with redesigning advertising/marketing approach to them. I conducted and presented various ad hoc, tracking and panel presentations.

• Full delivery of insightful brands analysis presentations to marketing teams in Germany and other European countries
• All media efficiency and effectiveness evaluation
• New product developments research and ad hoc studies
• Coordination of market research agencies

In this role, I learned a lot about organising various events, from very prestige to low key ones. I contributed to the team with my educational knowledge and I successfully managed to strengthen the University’s relationship with local businesses and enhanced its presence in the Asian’s recruitment market.

• Marketing coordination across business departments
• Event management – coordination of launches, seminars, university official dinners and lunches
• Sponsorship and fundraising management
• Web design and coordination
• National and International recruitment