Agnieszka Chabrzyk

- marketing communication strategy development and execution for all Aviva’s business lines in Poland: Life, Investments, Direct, Pension Fund
- managing consistent multichannel communication from ATL/BTL, PR/ePR, online, social media (incl buzz & RTB activities) to content hubs
- responsible for Digital Business generation & development from distant channels (managing SEO/SEM, web, partners, affiliates, SM, DM - all performance activities focused one leads generation)
- responsible for product offer development - unique value proposals & hook products delivery
- responsible for all brand, product & customer satisfaction researches

- regional marketing & digital strategy development and execution
- managing marketing & communication activities for all lines of business (Life, Pension, P&C) within the CEE Region (in 6 entities: Czech, Slovakia, Poland, Hungary, Romania, Ukraine)
- Leading Digital Transformation, coordinating of multi-access and digital developments within the Region
- managing CEE Regional projects – new product developments and launching, regional 360 degrees campaigns, digital developments, sales support, researches; also part of international projects with Asia & Medla
- best practices sharing, team development & coaching

- responsibility for brand & advertisment strategy
- management of all integrated marketing activities (incl.ATL/BTL/DM)
- research & analysis management
- delivery of CRM approach - Customer Programs and tools-
- marketing support for all Lines of Business & channels (trade marketing)
- new business lines strategies development
- Web and Multi Access development

- responsibility for integrated marketing communication strategy implementation
- aquision, up/crosselling & retention programs and strategy delivery & implmenetation
- new business areas/channels development

Key responsibilities:
- Marketing, product, sales and retention activities for all customer base (~750 k customers)
- resposibility for brand and brand awareness building (incl. longterm repositioning startegy of the Tele2 brand in Poland)
- implementing & managing marketing mix, incl. ATL/BTL, direct marketing targeted campaigns, leading marketing projects
- building longterm relations with customers and key partners, delivery of customer contact strategy, campaign management – introducing key CRM rules
- executing up/crosseling strategy and retention activities optimization
- responsibility for proactive PR strategy (incl. internal PR, CSR programme)
- product and price management (for residential and small business segments)
- managing marketing & sales budget
- managing of sales channels (including: Telesales, D2D, Direct Sales forces, Inbound, WWW)
- executing sales channels development and optimization
- managing and coaching of high performance sales team
- reporting to General Manager

- preparing and realization of the sales/revenue maximization strategy
- executing sales channels development (including: POS, Telesales, direct sales forces)
- managing delivery of comprehensive marketing and sales activities
- executing up/crosseling strategy
- managing and coaching a high performance sales team
- developing and implementing sales and marketing plans
- preparing product and communication strategy
- campaign management
- delivery of CRM strategy and processes
- customer care and retention activities optimization

- managing up/cross-selling campaigns for mass market (postpaid & prepaid)
- implementing effective strategies for ARPU maximization using appropriate products and marketing channels;
- leading retention campaigns for prepaid customers